--- title: "Atlantic vs IKEA: Which is searched more?" description: "Is Atlantic or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gaming desk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/atlantic-vs-ikea" publisher: "Brandwave" --- # Atlantic vs IKEA: Which is searched more? Is Atlantic or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gaming desk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Atlantic and IKEA - **Competitive set**: Gaming desk brands - **Market**: Global - **Month measured**: Sep 2026 - **Atlantic Share of Search**: 12.1% - **IKEA Share of Search**: 22% ## Is Atlantic or IKEA more popular in search? - In September 2026, IKEA had more branded searches than Atlantic among gaming desk brands worldwide. IKEA had about 22,200 branded searches, while Atlantic had 12,200. IKEA made up 22% of all gaming desk brand searches we track, and Atlantic accounted for 12.1%. - IKEA was ahead of Atlantic in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Atlantic’s share of searches among gaming desk brands worldwide moved from 13.4% to 12.1%, and its estimated monthly branded searches moved from 15K to 12.2K. - Across the 12 months ending September 2026, IKEA’s share of searches among gaming desk brands worldwide moved from 16.3% to 22%, and its estimated monthly branded searches moved from 18.1K to 22.2K. ## Top gaming desk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Atlantic did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Secretlab | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Arozzi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | FlexiSpot | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Eureka Ergonomic | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Atlantic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RESPAWN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr IRONSTONE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gaming desk brands - Asked ChatGPT "Which gaming desk brand should I buy?": 1. Secretlab, 2. FlexiSpot, 3. Arozzi, 4. Eureka Ergonomic - Asked ChatGPT "What are the best gaming desk brands?": 1. Secretlab, 2. Arozzi, 3. FlexiSpot, 4. Eureka Ergonomic, 5. IKEA - Asked ChatGPT "What's the best gaming desk brand for small gaming room?": 1. IKEA, 2. Arozzi - Searched Google, AI Overview "best gaming desk": 1. Secretlab, 2. FlexiSpot, 3. Arozzi, 4. IKEA - Searched Google, AI Overview "small gaming desk": 1. IKEA Not named in any answer: Atlantic, RESPAWN and Mr IRONSTONE. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gaming desk brands worldwide in September 2026? - In September 2026, IKEA gained share of searches among gaming desk brands worldwide, from 20.8% to 22%. - In September 2026, Atlantic gained share of searches among gaming desk brands worldwide, from 11.5% to 12.1%. ## Month by month | Month | Atlantic estimated searches | Atlantic Share of Search | Atlantic rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15K | 13.4% | 3 | 18.1K | 16.3% | 2 | | Nov 2025 | 14.9K | 10.3% | 3 | 27.1K | 18.7% | 2 | | Dec 2025 | 12.2K | 8.8% | 3 | 27.1K | 19.5% | 2 | | Jan 2026 | 12.3K | 9.7% | 3 | 27.1K | 21.3% | 2 | | Feb 2026 | 12.2K | 12.1% | 3 | 18.1K | 17.9% | 2 | | Mar 2026 | 12.3K | 11.7% | 3 | 18.1K | 17.1% | 2 | | Apr 2026 | 12.2K | 12.1% | 3 | 18.1K | 17.9% | 2 | | May 2026 | 10K | 10.1% | 3 | 18.1K | 18.2% | 2 | | Jun 2026 | 10K | 9.9% | 3 | 22.2K | 21.9% | 2 | | Jul 2026 | 10K | 9.8% | 3 | 18.1K | 17.7% | 2 | | Aug 2026 | 12.2K | 11.5% | 3 | 22.2K | 20.8% | 2 | | Sep 2026 | 12.2K | 12.1% | 3 | 22.2K | 22% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Atlantic’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Atlantic**: Measured on the search terms “atlantic desk”, “atlantic gaming” and “atlantic gaming desk”, summed into one figure. - **IKEA**: Measured on the search term “ikea gaming desk”. - [Atlantic profile](/demand/global-en/brands/atlantic) - [IKEA profile](/demand/global-en/brands/ikea) - [All gaming desk brands worldwide](/demand/global-en/categories/gaming-desk-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Atlantic or IKEA more popular in search? In September 2026, IKEA had more branded searches than Atlantic among gaming desk brands worldwide. IKEA had about 22,200 branded searches, while Atlantic had 12,200. IKEA made up 22% of all gaming desk brand searches we track, and Atlantic accounted for 12.1%. ## Cite this page Brandwave. "Atlantic vs IKEA: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/atlantic-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/atlantic-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.