--- title: "Atlan vs Immuta: Which is searched more?" description: "Is Atlan or Immuta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/atlan-vs-immuta" publisher: "Brandwave" --- # Atlan vs Immuta: Which is searched more? Is Atlan or Immuta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data governance platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Atlan and Immuta - **Competitive set**: Data governance platforms - **Market**: Global - **Month measured**: Sep 2026 - **Atlan Share of Search**: 21.8% - **Immuta Share of Search**: 2.9% ## Is Atlan or Immuta more popular in search? - In September 2026, Atlan had more branded searches than Immuta among data governance platforms worldwide. Atlan had about 27,100 branded searches, while Immuta had 3,600. Atlan made up 21.8% of all data governance platform searches we track, and Immuta accounted for 2.9%. - Atlan was ahead of Immuta in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Atlan’s share of searches among data governance platforms worldwide moved from 22.3% to 21.8%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, Immuta’s share of searches among data governance platforms worldwide moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top data governance platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Atlan was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Immuta was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Atlan was listed before Immuta in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Collibra | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Microsoft Purview | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Atlan | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Alation | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Immuta | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Privacera | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OneTrust | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data governance platforms - Asked ChatGPT "Which data governance platform should I use?": 1. Microsoft Purview, 2. Collibra, 3. Atlan, 4. Alation - Asked ChatGPT "What are the best data governance platforms?": 1. Collibra, 2. Microsoft Purview, 3. Alation, 4. Atlan - Asked ChatGPT "What's the best data governance platform for data access control?": 1. Immuta, 2. Privacera, 3. Microsoft Purview - Searched Google, AI Overview "data governance platforms": 1. Collibra, 2. Microsoft Purview, 3. Alation, 4. Atlan - Searched Google, AI Overview "data governance software": 1. Collibra, 2. Atlan, 3. Alation Not named in any answer: OneTrust. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data governance platforms worldwide in September 2026? - In September 2026, Atlan lost share of searches among data governance platforms worldwide, from 23.6% to 21.8%. - Estimated monthly branded searches for Immuta worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Atlan estimated searches | Atlan Share of Search | Atlan rank | Immuta estimated searches | Immuta Share of Search | Immuta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 22.3% | 2 | 4.4K | 3.6% | 5 | | Nov 2025 | 27.1K | 23.6% | 2 | 2.9K | 2.5% | 5 | | Dec 2025 | 22.2K | 22.6% | 2 | 2.4K | 2.4% | 5 | | Jan 2026 | 27.1K | 22.5% | 2 | 3.6K | 3% | 5 | | Feb 2026 | 22.2K | 20.1% | 2 | 3.6K | 3.3% | 5 | | Mar 2026 | 27.1K | 20.7% | 2 | 2.9K | 2.2% | 5 | | Apr 2026 | 27.1K | 21.5% | 2 | 2.9K | 2.3% | 5 | | May 2026 | 27.1K | 23.9% | 2 | 3.6K | 3.2% | 5 | | Jun 2026 | 22.2K | 18.7% | 2 | 2.9K | 2.4% | 5 | | Jul 2026 | 22.2K | 20.6% | 2 | 2.9K | 2.7% | 5 | | Aug 2026 | 27.1K | 23.6% | 2 | 2.9K | 2.5% | 5 | | Sep 2026 | 27.1K | 21.8% | 2 | 3.6K | 2.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Atlan’s and Immuta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Atlan**: Measured on the search term “atlan”. - **Immuta**: Measured on the search term “immuta”. - [Atlan profile](/demand/global-en/brands/atlan) - [Immuta profile](/demand/global-en/brands/immuta) - [All data governance platforms worldwide](/demand/global-en/categories/data-governance-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Atlan or Immuta more popular in search? In September 2026, Atlan had more branded searches than Immuta among data governance platforms worldwide. Atlan had about 27,100 branded searches, while Immuta had 3,600. Atlan made up 21.8% of all data governance platform searches we track, and Immuta accounted for 2.9%. ## Cite this page Brandwave. "Atlan vs Immuta: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/atlan-vs-immuta This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/atlan-vs-immuta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.