--- title: "Athletic Brewing vs Lyre's: Which is searched more?" description: "Is Athletic Brewing or Lyre's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/athletic-brewing-vs-lyres" publisher: "Brandwave" --- # Athletic Brewing vs Lyre's: Which is searched more? Is Athletic Brewing or Lyre's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Athletic Brewing and Lyre's - **Competitive set**: Alcohol-free drink brands - **Market**: Global - **Month measured**: Sep 2026 - **Athletic Brewing Share of Search**: 40.6% - **Lyre's Share of Search**: 3.1% ## Is Athletic Brewing or Lyre's more popular in search? - In September 2026, Athletic Brewing had more branded searches than Lyre's among alcohol-free drink brands worldwide. Athletic Brewing had about 64,700 branded searches, while Lyre's had 4,980. Athletic Brewing made up 40.6% of all alcohol-free drink brand searches we track, and Lyre's accounted for 3.1%. - Athletic Brewing was ahead of Lyre's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Athletic Brewing’s share of searches among alcohol-free drink brands worldwide moved from 37.5% to 40.6%, and its estimated monthly branded searches moved from 62.5K to 64.7K. - Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands worldwide moved from 4.8% to 3.1%, and its estimated monthly branded searches moved from 8.1K to 5K. ## Top alcohol-free drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Athletic Brewing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lyre's was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Athletic Brewing was listed before Lyre's in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ghia | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Athletic Brewing | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | St. Agrestis | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Lyre's | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Heineken 0.0 | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Seedlip | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Free Spirit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about alcohol-free drink brands - Asked ChatGPT "Which alcohol-free drink brand should I buy?": 1. Ghia, 2. Athletic Brewing - Asked ChatGPT "What are the best alcohol-free drink brands?": 1. Ghia, 2. Athletic Brewing, 3. Lyre's, 4. St. Agrestis, 5. Seedlip - Asked ChatGPT "What's the best alcohol-free drink brand for social drinking?": 1. Ghia, 2. St. Agrestis, 3. Lyre's - Searched Google, AI Overview "non alcoholic beer brands": 1. Athletic Brewing, 2. Heineken 0.0 - Searched Google, AI Overview "alcohol free wine": named none of the brands we track Not named in any answer: Free Spirit. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for alcohol-free drink brands worldwide in September 2026? - In September 2026, Athletic Brewing overtook Free Spirit to become the leader among alcohol-free drink brands worldwide, with 40.6% of the searches. - Estimated monthly branded searches for Lyre's worldwide fell 38.2% over 12 measured months, from 8.1K to 5K in September 2026. ## Month by month | Month | Athletic Brewing estimated searches | Athletic Brewing Share of Search | Athletic Brewing rank | Lyre's estimated searches | Lyre's Share of Search | Lyre's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62.5K | 37.5% | 1 | 8.1K | 4.8% | 5 | | Nov 2025 | 53.3K | 34.2% | 2 | 7.9K | 5.1% | 4 | | Dec 2025 | 55.1K | 32% | 2 | 9K | 5.2% | 5 | | Jan 2026 | 90.1K | 42.7% | 1 | 10K | 4.7% | 5 | | Feb 2026 | 60.3K | 37.8% | 2 | 6.6K | 4.1% | 5 | | Mar 2026 | 62.5K | 34.8% | 2 | 7.3K | 4.1% | 5 | | Apr 2026 | 64.7K | 35.6% | 2 | 6.1K | 3.4% | 5 | | May 2026 | 67.4K | 36.5% | 2 | 6.2K | 3.3% | 6 | | Jun 2026 | 67.4K | 39.8% | 1 | 6.1K | 3.6% | 6 | | Jul 2026 | 67.4K | 19.1% | 2 | 7K | 2% | 5 | | Aug 2026 | 67.4K | 37.5% | 2 | 5.6K | 3.1% | 6 | | Sep 2026 | 64.7K | 40.6% | 1 | 5K | 3.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Athletic Brewing’s and Lyre's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Athletic Brewing**: Measured on the search terms “athletic beer”, “athletic brewing” and “athletic brewing company”, summed into one figure. - **Lyre's**: Measured on the search terms “lyre s”, “lyre's spirits”, “lyres alcohol”, “lyres drink”, “lyres drinks”, “lyres non alcoholic”, “lyres non alcoholic spirit”, “lyres spirit” and “lyres spirits”, summed into one figure. - [Athletic Brewing profile](/demand/global-en/brands/athletic-brewing) - [Lyre's profile](/demand/global-en/brands/lyres) - [All alcohol-free drink brands worldwide](/demand/global-en/categories/alcohol-free-drink-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Athletic Brewing or Lyre's more popular in search? In September 2026, Athletic Brewing had more branded searches than Lyre's among alcohol-free drink brands worldwide. Athletic Brewing had about 64,700 branded searches, while Lyre's had 4,980. Athletic Brewing made up 40.6% of all alcohol-free drink brand searches we track, and Lyre's accounted for 3.1%. ## Cite this page Brandwave. "Athletic Brewing vs Lyre's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/athletic-brewing-vs-lyres This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/athletic-brewing-vs-lyres. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.