--- title: "Athleta vs Stax: Which is searched more?" description: "Is Athleta or Stax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/athleta-vs-stax" publisher: "Brandwave" --- # Athleta vs Stax: Which is searched more? Is Athleta or Stax more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Athleta and Stax - **Competitive set**: Activewear brands - **Market**: Global - **Month measured**: Sep 2026 - **Athleta Share of Search**: 1.2% - **Stax Share of Search**: 0.14% ## Is Athleta or Stax more popular in search? - In September 2026, Athleta had more branded searches than Stax among activewear brands worldwide. Athleta had about 823,000 branded searches, while Stax had 90,500. Athleta made up 1.2% of all activewear brand searches we track, and Stax accounted for 0.14%. - Athleta was ahead of Stax in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Athleta’s share of searches among activewear brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 823K. - Across the 12 months ending September 2026, Stax’s share of searches among activewear brands worldwide moved from 0.23% to 0.14%, and its estimated monthly branded searches moved from 165K to 90.5K. ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Athleta appeared in all five answers. Stax did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Alo Yoga | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Athleta | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Vuori | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Under Armour | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gymshark | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Beyond Yoga | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | CRZ YOGA | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | SET ACTIVE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lorna Jane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy?": 1. Lululemon, 2. Alo Yoga, 3. Athleta, 4. Gymshark, 5. CRZ YOGA - Asked ChatGPT "What are the best activewear brands?": 1. Lululemon, 2. Alo Yoga, 3. Vuori, 4. Gymshark, 5. Nike, 6. CRZ YOGA, 7. Athleta, 8. Under Armour, 9. Beyond Yoga - Asked ChatGPT "What's the best activewear brand for training and lounging?": 1. Lululemon, 2. Vuori, 3. Alo Yoga, 4. Athleta - Searched Google, AI Overview "activewear brands": 1. Nike, 2. Adidas, 3. Under Armour, 4. Lululemon, 5. Athleta, 6. Beyond Yoga, 7. Alo Yoga - Searched Google, AI Overview "women's activewear brands": 1. Nike, 2. Lululemon, 3. Adidas, 4. Under Armour, 5. Athleta, 6. Beyond Yoga, 7. Vuori, 8. Gymshark, 9. Alo Yoga Not named in any answer: SET ACTIVE, Lorna Jane and Stax. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for activewear brands worldwide in September 2026? - Estimated monthly branded searches for Stax worldwide fell 45.2% over 12 measured months, from 165K to 90.5K in September 2026. ## Month by month | Month | Athleta estimated searches | Athleta Share of Search | Athleta rank | Stax estimated searches | Stax Share of Search | Stax rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 1.1% | 8 | 165K | 0.23% | 12 | | Nov 2025 | 1.2M | 1.1% | 8 | 201K | 0.19% | 12 | | Dec 2025 | 1.2M | 1.3% | 8 | 135K | 0.15% | 13 | | Jan 2026 | 1M | 1.3% | 8 | 135K | 0.18% | 13 | | Feb 2026 | 823K | 1.2% | 8 | 110K | 0.17% | 13 | | Mar 2026 | 1M | 1.3% | 8 | 165K | 0.21% | 13 | | Apr 2026 | 823K | 1.2% | 8 | 135K | 0.2% | 13 | | May 2026 | 1M | 1.4% | 8 | 135K | 0.19% | 13 | | Jun 2026 | 1M | 1.4% | 7 | 201K | 0.28% | 11 | | Jul 2026 | 823K | 1.2% | 8 | 135K | 0.19% | 13 | | Aug 2026 | 823K | 1.1% | 8 | 110K | 0.15% | 13 | | Sep 2026 | 823K | 1.2% | 8 | 90.5K | 0.14% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Athleta’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Athleta**: Measured on the search term “athleta”. - **Stax**: Measured on the search term “stax”. - [Athleta profile](/demand/global-en/brands/athleta) - [Stax profile](/demand/global-en/brands/stax) - [All activewear brands worldwide](/demand/global-en/categories/activewear-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Athleta or Stax more popular in search? In September 2026, Athleta had more branded searches than Stax among activewear brands worldwide. Athleta had about 823,000 branded searches, while Stax had 90,500. Athleta made up 1.2% of all activewear brand searches we track, and Stax accounted for 0.14%. ## Cite this page Brandwave. "Athleta vs Stax: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/athleta-vs-stax This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/athleta-vs-stax. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.