---
title: "Athleta vs Lululemon: Which is searched more?"
description: "Is Athleta or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/athleta-vs-lululemon"
publisher: "Brandwave"
---

# Athleta vs Lululemon: Which is searched more?

Is Athleta or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Athleta and Lululemon
- **Competitive set**: Activewear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Athleta Share of Search**: 1.2%
- **Lululemon Share of Search**: 16.6%

## Is Athleta or Lululemon more popular in search?

- In September 2026, Lululemon had more branded searches than Athleta among activewear brands worldwide. Lululemon had about 11.1 million branded searches, while Athleta had 823,000. Lululemon made up 16.6% of all activewear brand searches we track, and Athleta accounted for 1.2%.
- Lululemon was ahead of Athleta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Athleta’s share of searches among activewear brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Lululemon’s share of searches among activewear brands worldwide moved from 19% to 16.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M.

## How did search popularity change for activewear brands worldwide in September 2026?

- In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%.

## Month by month

| Month | Athleta estimated searches | Athleta Share of Search | Athleta rank | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 1.1% | 8 | 13.6M | 19% | 3 |
| Nov 2025 | 1.2M | 1.1% | 8 | 20.4M | 19.1% | 3 |
| Dec 2025 | 1.2M | 1.3% | 8 | 20.4M | 22.2% | 3 |
| Jan 2026 | 1M | 1.3% | 8 | 13.6M | 17.9% | 3 |
| Feb 2026 | 823K | 1.2% | 8 | 11.1M | 16.7% | 3 |
| Mar 2026 | 1M | 1.3% | 8 | 11.1M | 14% | 3 |
| Apr 2026 | 823K | 1.2% | 8 | 11.1M | 16.1% | 3 |
| May 2026 | 1M | 1.4% | 8 | 11.1M | 15.4% | 3 |
| Jun 2026 | 1M | 1.4% | 7 | 11.1M | 15.6% | 3 |
| Jul 2026 | 823K | 1.2% | 8 | 11.1M | 15.7% | 3 |
| Aug 2026 | 823K | 1.1% | 8 | 11.1M | 15.4% | 3 |
| Sep 2026 | 823K | 1.2% | 8 | 11.1M | 16.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Athleta’s and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Athleta**: Measured on the search term “athleta”.
- **Lululemon**: Measured on the search term “lululemon”.

- [Athleta profile](/demand/global-en/brands/athleta)
- [Lululemon profile](/demand/global-en/brands/lululemon)
- [All activewear brands worldwide](/demand/global-en/categories/activewear-brands): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Athleta or Lululemon more popular in search?

In September 2026, Lululemon had more branded searches than Athleta among activewear brands worldwide. Lululemon had about 11.1 million branded searches, while Athleta had 823,000. Lululemon made up 16.6% of all activewear brand searches we track, and Athleta accounted for 1.2%.

## Cite this page

Brandwave. "Athleta vs Lululemon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/athleta-vs-lululemon

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/athleta-vs-lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.