--- title: "Athleta vs Lorna Jane: Which is searched more?" description: "Is Athleta or Lorna Jane more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/athleta-vs-lorna-jane" publisher: "Brandwave" --- # Athleta vs Lorna Jane: Which is searched more? Is Athleta or Lorna Jane more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Activewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Athleta and Lorna Jane - **Competitive set**: Activewear brands - **Market**: Global - **Month measured**: Sep 2026 - **Athleta Share of Search**: 1.2% - **Lorna Jane Share of Search**: 0.25% ## Is Athleta or Lorna Jane more popular in search? - In September 2026, Athleta had more branded searches than Lorna Jane among activewear brands worldwide. Athleta had about 823,000 branded searches, while Lorna Jane had 165,000. Athleta made up 1.2% of all activewear brand searches we track, and Lorna Jane accounted for 0.25%. - Athleta was ahead of Lorna Jane in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Athleta’s share of searches among activewear brands worldwide moved from 1.1% to 1.2%, and its estimated monthly branded searches held steady at 823K. - Across the 12 months ending September 2026, Lorna Jane’s share of searches among activewear brands worldwide moved from 0.28% to 0.25%, and its estimated monthly branded searches moved from 201K to 165K. ## Top activewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Athleta appeared in all five answers. Lorna Jane did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Alo Yoga | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Athleta | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Vuori | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Under Armour | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Gymshark | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Beyond Yoga | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | CRZ YOGA | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | SET ACTIVE | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lorna Jane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about activewear brands - Asked ChatGPT "Which activewear brand should I buy?": 1. Lululemon, 2. Alo Yoga, 3. Athleta, 4. Gymshark, 5. CRZ YOGA - Asked ChatGPT "What are the best activewear brands?": 1. Lululemon, 2. Alo Yoga, 3. Vuori, 4. Gymshark, 5. Nike, 6. CRZ YOGA, 7. Athleta, 8. Under Armour, 9. Beyond Yoga - Asked ChatGPT "What's the best activewear brand for training and lounging?": 1. Lululemon, 2. Vuori, 3. Alo Yoga, 4. Athleta - Searched Google, AI Overview "activewear brands": 1. Nike, 2. Adidas, 3. Under Armour, 4. Lululemon, 5. Athleta, 6. Beyond Yoga, 7. Alo Yoga - Searched Google, AI Overview "women's activewear brands": 1. Nike, 2. Lululemon, 3. Adidas, 4. Under Armour, 5. Athleta, 6. Beyond Yoga, 7. Vuori, 8. Gymshark, 9. Alo Yoga Not named in any answer: SET ACTIVE, Lorna Jane and Stax. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for activewear brands worldwide in September 2026? - In September 2026, Lorna Jane fell from 11th to 12th among activewear brands worldwide. ## Month by month | Month | Athleta estimated searches | Athleta Share of Search | Athleta rank | Lorna Jane estimated searches | Lorna Jane Share of Search | Lorna Jane rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 1.1% | 8 | 201K | 0.28% | 9 | | Nov 2025 | 1.2M | 1.1% | 8 | 246K | 0.23% | 11 | | Dec 2025 | 1.2M | 1.3% | 8 | 201K | 0.22% | 11 | | Jan 2026 | 1M | 1.3% | 8 | 201K | 0.26% | 11 | | Feb 2026 | 823K | 1.2% | 8 | 165K | 0.25% | 12 | | Mar 2026 | 1M | 1.3% | 8 | 201K | 0.25% | 11 | | Apr 2026 | 823K | 1.2% | 8 | 201K | 0.29% | 12 | | May 2026 | 1M | 1.4% | 8 | 246K | 0.34% | 10 | | Jun 2026 | 1M | 1.4% | 7 | 246K | 0.35% | 10 | | Jul 2026 | 823K | 1.2% | 8 | 201K | 0.28% | 10 | | Aug 2026 | 823K | 1.1% | 8 | 201K | 0.28% | 11 | | Sep 2026 | 823K | 1.2% | 8 | 165K | 0.25% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Athleta’s and Lorna Jane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Athleta**: Measured on the search term “athleta”. - **Lorna Jane**: Measured on the search term “lorna jane”. - [Athleta profile](/demand/global-en/brands/athleta) - [Lorna Jane profile](/demand/global-en/brands/lorna-jane) - [All activewear brands worldwide](/demand/global-en/categories/activewear-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Athleta or Lorna Jane more popular in search? In September 2026, Athleta had more branded searches than Lorna Jane among activewear brands worldwide. Athleta had about 823,000 branded searches, while Lorna Jane had 165,000. Athleta made up 1.2% of all activewear brand searches we track, and Lorna Jane accounted for 0.25%. ## Cite this page Brandwave. "Athleta vs Lorna Jane: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/athleta-vs-lorna-jane This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/athleta-vs-lorna-jane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.