--- title: "AthenaHQ vs Semrush: Which is searched more?" description: "Is AthenaHQ or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/athenahq-vs-semrush" publisher: "Brandwave" --- # AthenaHQ vs Semrush: Which is searched more? Is AthenaHQ or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AthenaHQ and Semrush - **Competitive set**: AI search visibility tools - **Market**: Global - **Month measured**: Sep 2026 - **AthenaHQ Share of Search**: 0.27% - **Semrush Share of Search**: 60.8% ## Is AthenaHQ or Semrush more popular in search? - In September 2026, Semrush had more branded searches than AthenaHQ among AI search visibility tools worldwide. Semrush had about 673,000 branded searches, while AthenaHQ had 3,000. Semrush made up 60.8% of all AI search visibility tool searches we track, and AthenaHQ accounted for 0.27%. - Semrush was ahead of AthenaHQ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, AthenaHQ’s share of searches among AI search visibility tools worldwide held steady at 0.27%, and its estimated monthly branded searches moved from 3.8K to 3K. - Across the 12 months ending September 2026, Semrush’s share of searches among AI search visibility tools worldwide moved from 58.2% to 60.8%, and its estimated monthly branded searches moved from 823K to 673K. ## Top AI search visibility tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semrush was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AthenaHQ did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peec AI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Otterly.AI | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Profound | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ahrefs | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | SE Ranking | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Searchable | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | AirOps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AthenaHQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Scrunch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI search visibility tools - Asked ChatGPT "Which AI search visibility tool should I use?": 1. Otterly.AI, 2. Peec AI, 3. Semrush, 4. Profound, 5. Ahrefs - Asked ChatGPT "What are the best AI search visibility tools?": 1. Profound, 2. Peec AI, 3. Otterly.AI, 4. Semrush, 5. Ahrefs, 6. SE Ranking - Asked ChatGPT "What's the best AI search visibility tool for brand mentions in AI answers?": 1. Peec AI, 2. Profound, 3. Otterly.AI, 4. Ahrefs, 5. Semrush - Searched Google, AI Overview "ai search visibility tools": 1. Semrush, 2. SE Ranking, 3. Otterly.AI, 4. Peec AI, 5. Ahrefs, 6. Searchable - Searched Google, AI Overview "best ai search tool": named none of the brands we track Not named in any answer: AirOps, AthenaHQ and Scrunch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI search visibility tools worldwide in September 2026? - In September 2026, Semrush lost share of searches among AI search visibility tools worldwide, from 61.4% to 60.8%. - In September 2026, AthenaHQ rose from 10th to 9th among AI search visibility tools worldwide. ## Month by month | Month | AthenaHQ estimated searches | AthenaHQ Share of Search | AthenaHQ rank | Semrush estimated searches | Semrush Share of Search | Semrush rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 0.27% | 9 | 823K | 58.2% | 1 | | Nov 2025 | 3K | 0.23% | 10 | 823K | 62.3% | 1 | | Dec 2025 | 3K | 0.29% | 8 | 673K | 65.4% | 1 | | Jan 2026 | 3.9K | 0.33% | 9 | 673K | 57.3% | 1 | | Feb 2026 | 4.3K | 0.37% | 8 | 673K | 57.3% | 1 | | Mar 2026 | 4.3K | 0.32% | 9 | 823K | 61.6% | 1 | | Apr 2026 | 4.3K | 0.32% | 9 | 823K | 61.9% | 1 | | May 2026 | 4K | 0.33% | 9 | 673K | 54.3% | 1 | | Jun 2026 | 4.3K | 0.39% | 10 | 673K | 60.8% | 1 | | Jul 2026 | 3.5K | 0.32% | 10 | 673K | 61% | 1 | | Aug 2026 | 2.9K | 0.26% | 10 | 673K | 61.4% | 1 | | Sep 2026 | 3K | 0.27% | 9 | 673K | 60.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using AthenaHQ’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AthenaHQ**: Measured on the search terms “athena hq”, “athena hq ai”, “AthenaHQ” and “athenahq ai”, summed into one figure. - **Semrush**: Measured on the search term “semrush”. - [AthenaHQ profile](/demand/global-en/brands/athenahq) - [Semrush profile](/demand/global-en/brands/semrush) - [All AI search visibility tools worldwide](/demand/global-en/categories/ai-search-visibility-tools): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is AthenaHQ or Semrush more popular in search? In September 2026, Semrush had more branded searches than AthenaHQ among AI search visibility tools worldwide. Semrush had about 673,000 branded searches, while AthenaHQ had 3,000. Semrush made up 60.8% of all AI search visibility tool searches we track, and AthenaHQ accounted for 0.27%. ## Cite this page Brandwave. "AthenaHQ vs Semrush: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/athenahq-vs-semrush This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/athenahq-vs-semrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.