---
title: "AthenaHQ vs Scrunch: Which is more popular by branded search?"
description: "Which is more popular in search, AthenaHQ or Scrunch? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/athenahq-vs-scrunch"
publisher: "Brandwave"
---

# AthenaHQ vs Scrunch: Which is more popular by branded search?

Which is more popular in search, AthenaHQ or Scrunch? Compare estimated monthly branded-search demand and Share of Search inside the AI search visibility tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AthenaHQ and Scrunch
- **Competitive set**: AI search visibility tools
- **Market**: Global
- **Month measured**: Aug 2026
- **AthenaHQ Share of Search**: 3.4%
- **Scrunch Share of Search**: 4.3%

## Which is more popular in search, AthenaHQ or Scrunch?

- In August 2026, Scrunch had more branded searches than AthenaHQ among AI search visibility tools worldwide. Scrunch was estimated to have 3.6K branded searches compared to AthenaHQ’s 2.9K, and held a 4.3% Share of Search versus AthenaHQ’s 3.4%.
- The lead changed hands 2 times in the 11 months ending August 2026: AthenaHQ took it in December 2025, Scrunch took it in June 2026.
- Across the 11 months ending August 2026, AthenaHQ’s estimated Share of Search among AI search visibility tools worldwide moved from 5.5% to 3.4%, and its estimated monthly branded searches moved from 3.8K to 2.9K.
- Across the 11 months ending August 2026, Scrunch’s estimated Share of Search among AI search visibility tools worldwide moved from 6.4% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

## How did search popularity change for AI search visibility tools worldwide in August 2026?

- In August 2026, AthenaHQ lost estimated Share of Search among AI search visibility tools worldwide, from 4.2% to 3.4%.
- Estimated monthly branded searches for Scrunch worldwide fell 17.8% over 11 measured months, from 4.4K to 3.6K in August 2026.

## Month by month

| Month | AthenaHQ estimated searches | AthenaHQ Share of Search | AthenaHQ rank | Scrunch estimated searches | Scrunch Share of Search | Scrunch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.8K | 5.5% | 6 | 4.4K | 6.4% | 5 |
| Nov 2025 | 3K | 4.2% | 6 | 3.6K | 5% | 5 |
| Dec 2025 | 3K | 4.5% | 5 | 2.9K | 4.4% | 6 |
| Jan 2026 | 3.9K | 5% | 5 | 3.6K | 4.7% | 7 |
| Feb 2026 | 4.3K | 5.6% | 5 | 3.6K | 4.7% | 7 |
| Mar 2026 | 4.3K | 4.9% | 6 | 3.7K | 4.2% | 7 |
| Apr 2026 | 4.3K | 5.3% | 6 | 3.6K | 4.5% | 7 |
| May 2026 | 4K | 4.4% | 6 | 3.6K | 3.9% | 7 |
| Jun 2026 | 4.3K | 4.8% | 7 | 4.5K | 5% | 6 |
| Jul 2026 | 3.5K | 4.2% | 7 | 3.7K | 4.4% | 6 |
| Aug 2026 | 2.9K | 3.4% | 7 | 3.6K | 4.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AthenaHQ’s and Scrunch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AthenaHQ**: Measured on the search terms “athena hq”, “athena hq ai”, “AthenaHQ” and “athenahq ai”, summed into one figure.
- **Scrunch**: Measured on the search terms “Scrunch AI”, “scrunch ai seo” and “scrunch ai visibility”, summed into one figure.

- [AthenaHQ profile](/demand/global-en/brands/athenahq)
- [Scrunch profile](/demand/global-en/brands/scrunch)
- [All AI search visibility tools worldwide](/demand/global-en/categories/ai-search-visibility-tools): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AthenaHQ or Scrunch?

In August 2026, Scrunch had more branded searches than AthenaHQ among AI search visibility tools worldwide. Scrunch was estimated to have 3.6K branded searches compared to AthenaHQ’s 2.9K, and held a 4.3% Share of Search versus AthenaHQ’s 3.4%.

## Cite this page

Brandwave. "AthenaHQ vs Scrunch: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/athenahq-vs-scrunch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/athenahq-vs-scrunch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.