---
title: "Atera vs Datto: Which is searched more?"
description: "Is Atera or Datto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the RMM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/atera-rmm-vs-datto"
publisher: "Brandwave"
---

# Atera vs Datto: Which is searched more?

Is Atera or Datto more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the RMM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Atera and Datto
- **Competitive set**: RMM platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Atera Share of Search**: 15.7%
- **Datto Share of Search**: 8.4%

## Is Atera or Datto more popular in search?

- In September 2026, Atera had more branded searches than Datto among RMM platforms worldwide. Atera had about 41,500 branded searches, while Datto had 22,200. Atera made up 15.7% of all RMM platform searches we track, and Datto accounted for 8.4%.
- Atera was ahead of Datto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atera’s share of searches among RMM platforms worldwide moved from 17.7% to 15.7%, and its estimated monthly branded searches moved from 50.8K to 41.5K.
- Across the 12 months ending September 2026, Datto’s share of searches among RMM platforms worldwide moved from 9.4% to 8.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

## Top RMM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Atera and Datto showed up in all five answers. Atera was listed before Datto in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| NinjaOne | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Atera | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Datto | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| N-able | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Syncro | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| ConnectWise | 6th | 3 of 3 | 1 of 2 | 4 of 5 |
| SuperOps | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Kaseya | 8th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about RMM platforms

- Asked ChatGPT "Which RMM platform should I use?": 1. NinjaOne, 2. Atera, 3. Syncro, 4. N-able, 5. Datto, 6. ConnectWise
- Asked ChatGPT "What are the best RMM platforms?": 1. NinjaOne, 2. Atera, 3. Datto, 4. ConnectWise, 5. N-able, 6. Syncro, 7. Kaseya
- Asked ChatGPT "What's the best RMM platform for managed it services?": 1. NinjaOne, 2. Atera, 3. N-able, 4. Datto, 5. Syncro, 6. ConnectWise
- Searched Google, AI Overview "rmm platforms": 1. Atera, 2. NinjaOne, 3. Datto, 4. ConnectWise, 5. SuperOps
- Searched Google, AI Overview "best rmm software": 1. NinjaOne, 2. Atera, 3. Datto, 4. SuperOps, 5. Kaseya, 6. Syncro

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for RMM platforms worldwide in September 2026?

- In September 2026, Atera overtook ConnectWise to rank 2nd among RMM platforms worldwide, with 15.7% of the searches.
- In September 2026, Datto gained share of searches among RMM platforms worldwide, from 7.8% to 8.4%.

## Month by month

| Month | Atera estimated searches | Atera Share of Search | Atera rank | Datto estimated searches | Datto Share of Search | Datto rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50.8K | 17.7% | 2 | 27.1K | 9.4% | 5 |
| Nov 2025 | 41.5K | 16.9% | 2 | 22.2K | 9.1% | 7 |
| Dec 2025 | 41.4K | 18.4% | 1 | 22.2K | 9.8% | 5 |
| Jan 2026 | 41.5K | 14.8% | 2 | 22.2K | 7.9% | 7 |
| Feb 2026 | 50.8K | 19.4% | 2 | 22.2K | 8.5% | 6 |
| Mar 2026 | 51.1K | 18.1% | 2 | 27.1K | 9.6% | 6 |
| Apr 2026 | 50.8K | 19.1% | 2 | 22.2K | 8.3% | 7 |
| May 2026 | 50.5K | 19.6% | 2 | 22.2K | 8.6% | 7 |
| Jun 2026 | 50.8K | 18.5% | 2 | 22.2K | 8.1% | 7 |
| Jul 2026 | 50.8K | 19.7% | 2 | 22.2K | 8.6% | 6 |
| Aug 2026 | 41.5K | 14.6% | 3 | 22.2K | 7.8% | 7 |
| Sep 2026 | 41.5K | 15.7% | 2 | 22.2K | 8.4% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Atera’s and Datto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Atera**: Measured on the search terms “atera” and “atera rmm”, summed into one figure.
- **Datto**: Measured on the search term “datto”.

- [Atera profile](/demand/global-en/brands/atera-rmm)
- [Datto profile](/demand/global-en/brands/datto)
- [All RMM platforms worldwide](/demand/global-en/categories/rmm-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Atera or Datto more popular in search?

In September 2026, Atera had more branded searches than Datto among RMM platforms worldwide. Atera had about 41,500 branded searches, while Datto had 22,200. Atera made up 15.7% of all RMM platform searches we track, and Datto accounted for 8.4%.

## Cite this page

Brandwave. "Atera vs Datto: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/atera-rmm-vs-datto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/atera-rmm-vs-datto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
