---
title: "ATEN vs StarTech: Which is more popular by branded search?"
description: "Which is more popular in search, ATEN or StarTech? Compare estimated monthly branded-search demand and Share of Search inside the Kvm switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aten-vs-startech"
publisher: "Brandwave"
---

# ATEN vs StarTech: Which is more popular by branded search?

Which is more popular in search, ATEN or StarTech? Compare estimated monthly branded-search demand and Share of Search inside the Kvm switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ATEN and StarTech
- **Competitive set**: Kvm switch brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ATEN Share of Search**: 5.6%
- **StarTech Share of Search**: 8.4%

## Which is more popular in search, ATEN or StarTech?

- In August 2026, StarTech had more branded searches than ATEN among kvm switch brands worldwide. StarTech was estimated to have 74K branded searches compared to ATEN’s 49.5K, and held an 8.4% Share of Search versus ATEN’s 5.6%.
- StarTech was ahead of ATEN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ATEN’s estimated Share of Search among kvm switch brands worldwide moved from 6.9% to 5.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, StarTech’s estimated Share of Search among kvm switch brands worldwide moved from 6.9% to 8.4%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for kvm switch brands worldwide in August 2026?

- Estimated monthly branded searches for StarTech worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for ATEN worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Month by month

| Month | ATEN estimated searches | ATEN Share of Search | ATEN rank | StarTech estimated searches | StarTech Share of Search | StarTech rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 6.9% | 3 | 60.5K | 6.9% | 4 |
| Nov 2025 | 49.5K | 5.7% | 4 | 60.5K | 7% | 3 |
| Dec 2025 | 60.5K | 6.9% | 3 | 60.5K | 6.9% | 4 |
| Jan 2026 | 60.5K | 6.9% | 3 | 60.5K | 6.9% | 4 |
| Feb 2026 | 49.5K | 6.9% | 3 | 49.5K | 6.9% | 4 |
| Mar 2026 | 60.5K | 6.9% | 3 | 60.5K | 6.9% | 4 |
| Apr 2026 | 60.5K | 7.1% | 4 | 74K | 8.7% | 3 |
| May 2026 | 49.5K | 5.6% | 4 | 74K | 8.4% | 3 |
| Jun 2026 | 49.5K | 5.6% | 4 | 74K | 8.4% | 3 |
| Jul 2026 | 49.5K | 5.9% | 4 | 74K | 8.8% | 3 |
| Aug 2026 | 49.5K | 5.6% | 4 | 74K | 8.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ATEN’s and StarTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ATEN**: Measured on the search term “aten”.
- **StarTech**: Measured on the search term “star tech”.

- [ATEN profile](/demand/global-en/brands/aten)
- [StarTech profile](/demand/global-en/brands/startech)
- [All kvm switch brands worldwide](/demand/global-en/categories/kvm-switch-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ATEN or StarTech?

In August 2026, StarTech had more branded searches than ATEN among kvm switch brands worldwide. StarTech was estimated to have 74K branded searches compared to ATEN’s 49.5K, and held an 8.4% Share of Search versus ATEN’s 5.6%.

## Cite this page

Brandwave. "ATEN vs StarTech: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aten-vs-startech

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aten-vs-startech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.