---
title: "ATEN vs Belkin: Which is more popular by branded search?"
description: "Which is more popular in search, ATEN or Belkin? Compare estimated monthly branded-search demand and Share of Search inside the Kvm switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/aten-vs-belkin"
publisher: "Brandwave"
---

# ATEN vs Belkin: Which is more popular by branded search?

Which is more popular in search, ATEN or Belkin? Compare estimated monthly branded-search demand and Share of Search inside the Kvm switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ATEN and Belkin
- **Competitive set**: Kvm switch brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ATEN Share of Search**: 5.6%
- **Belkin Share of Search**: 22.9%

## Which is more popular in search, ATEN or Belkin?

- In August 2026, Belkin had more branded searches than ATEN among kvm switch brands worldwide. Belkin was estimated to have 201K branded searches compared to ATEN’s 49.5K, and held a 22.9% Share of Search versus ATEN’s 5.6%.
- Belkin was ahead of ATEN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ATEN’s estimated Share of Search among kvm switch brands worldwide moved from 6.9% to 5.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Belkin’s estimated Share of Search among kvm switch brands worldwide held steady at 22.9%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for kvm switch brands worldwide in August 2026?

- In August 2026, Belkin gained estimated Share of Search among kvm switch brands worldwide, from 19.6% to 22.9%.
- Estimated monthly branded searches for ATEN worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Month by month

| Month | ATEN estimated searches | ATEN Share of Search | ATEN rank | Belkin estimated searches | Belkin Share of Search | Belkin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 6.9% | 3 | 201K | 22.9% | 2 |
| Nov 2025 | 49.5K | 5.7% | 4 | 201K | 23.2% | 2 |
| Dec 2025 | 60.5K | 6.9% | 3 | 201K | 22.9% | 2 |
| Jan 2026 | 60.5K | 6.9% | 3 | 201K | 22.9% | 2 |
| Feb 2026 | 49.5K | 6.9% | 3 | 165K | 23% | 2 |
| Mar 2026 | 60.5K | 6.9% | 3 | 201K | 23% | 2 |
| Apr 2026 | 60.5K | 7.1% | 4 | 165K | 19.3% | 2 |
| May 2026 | 49.5K | 5.6% | 4 | 201K | 22.9% | 2 |
| Jun 2026 | 49.5K | 5.6% | 4 | 201K | 22.9% | 2 |
| Jul 2026 | 49.5K | 5.9% | 4 | 165K | 19.6% | 2 |
| Aug 2026 | 49.5K | 5.6% | 4 | 201K | 22.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ATEN’s and Belkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ATEN**: Measured on the search term “aten”.
- **Belkin**: Measured on the search term “belkin”.

- [ATEN profile](/demand/global-en/brands/aten)
- [Belkin profile](/demand/global-en/brands/belkin)
- [All kvm switch brands worldwide](/demand/global-en/categories/kvm-switch-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ATEN or Belkin?

In August 2026, Belkin had more branded searches than ATEN among kvm switch brands worldwide. Belkin was estimated to have 201K branded searches compared to ATEN’s 49.5K, and held a 22.9% Share of Search versus ATEN’s 5.6%.

## Cite this page

Brandwave. "ATEN vs Belkin: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/aten-vs-belkin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aten-vs-belkin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.