--- title: "Ateco vs PME: Which is searched more?" description: "Is Ateco or PME more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cake decorating set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ateco-vs-pme" publisher: "Brandwave" --- # Ateco vs PME: Which is searched more? Is Ateco or PME more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cake decorating set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ateco and PME - **Competitive set**: Cake decorating - **Market**: Global - **Month measured**: Sep 2026 - **Ateco Share of Search**: 37.1% - **PME Share of Search**: 3.3% ## Is Ateco or PME more popular in search? - In September 2026, Ateco had more branded searches than PME among cake decorating worldwide. Ateco had about 14,800 branded searches, while PME had 1,300. Ateco made up 37.1% of all cake decorating searches we track, and PME accounted for 3.3%. - Ateco was ahead of PME in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ateco’s share of searches among cake decorating worldwide moved from 39.8% to 37.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, PME’s share of searches among cake decorating worldwide moved from 3.5% to 3.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top cake decorating in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ateco and PME were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ateco was listed before PME in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wilton | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ateco | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | PME | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | FunCakes | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ann Clark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sugarflair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Culpitt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cake decorating - Asked ChatGPT "Which cake decorating brand should I buy?": 1. Wilton, 2. Ateco, 3. PME - Asked ChatGPT "What are the best cake decorating brands?": 1. Wilton, 2. Ateco, 3. PME - Asked ChatGPT "What's the best cake decorating brand for home baking?": 1. Wilton, 2. Ateco, 3. PME - Searched Google, AI Overview "cake decorating tools": named none of the brands we track Not named in any answer: FunCakes, Ann Clark, Sugarflair and Culpitt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cake decorating worldwide in September 2026? - In September 2026, Ateco gained share of searches among cake decorating worldwide, from 31.1% to 37.1%. - PME’s share of searches among cake decorating worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in September 2026. ## Month by month | Month | Ateco estimated searches | Ateco Share of Search | Ateco rank | PME estimated searches | PME Share of Search | PME rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 39.8% | 1 | 1.6K | 3.5% | 5 | | Nov 2025 | 18.1K | 39.3% | 1 | 1.6K | 3.5% | 5 | | Dec 2025 | 12.1K | 28.7% | 2 | 1.6K | 3.8% | 5 | | Jan 2026 | 18.1K | 36.9% | 1 | 1.6K | 3.3% | 5 | | Feb 2026 | 18.1K | 29.4% | 2 | 1.6K | 2.6% | 5 | | Mar 2026 | 18.1K | 36.4% | 1 | 1.6K | 3.2% | 5 | | Apr 2026 | 18.1K | 41.1% | 1 | 1.3K | 2.9% | 5 | | May 2026 | 14.8K | 34.2% | 2 | 1.3K | 3% | 5 | | Jun 2026 | 14.8K | 40.4% | 1 | 1K | 2.7% | 5 | | Jul 2026 | 12.1K | 34.4% | 2 | 1K | 2.8% | 5 | | Aug 2026 | 9.9K | 31.1% | 2 | 1K | 3.1% | 5 | | Sep 2026 | 14.8K | 37.1% | 2 | 1.3K | 3.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ateco’s and PME’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ateco**: Measured on the search term “ateco”. - **PME**: Measured on the search term “pme cake”. - [Ateco profile](/demand/global-en/brands/ateco) - [PME profile](/demand/global-en/brands/pme) - [All cake decorating worldwide](/demand/global-en/categories/cake-decorating): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ateco or PME more popular in search? In September 2026, Ateco had more branded searches than PME among cake decorating worldwide. Ateco had about 14,800 branded searches, while PME had 1,300. Ateco made up 37.1% of all cake decorating searches we track, and PME accounted for 3.3%. ## Cite this page Brandwave. "Ateco vs PME: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ateco-vs-pme This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ateco-vs-pme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.