--- title: "Ateco vs FunCakes: Which is searched more?" description: "Is Ateco or FunCakes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cake decorating set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ateco-vs-funcakes" publisher: "Brandwave" --- # Ateco vs FunCakes: Which is searched more? Is Ateco or FunCakes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cake decorating set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ateco and FunCakes - **Competitive set**: Cake decorating - **Market**: Global - **Month measured**: Sep 2026 - **Ateco Share of Search**: 37.1% - **FunCakes Share of Search**: 45.4% ## Is Ateco or FunCakes more popular in search? - In September 2026, FunCakes had more branded searches than Ateco among cake decorating worldwide. FunCakes had about 18,100 branded searches, while Ateco had 14,800. FunCakes made up 45.4% of all cake decorating searches we track, and Ateco accounted for 37.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Ateco took it in February 2026, FunCakes took it in May 2026. - Across the 12 months ending September 2026, Ateco’s share of searches among cake decorating worldwide moved from 39.8% to 37.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, FunCakes’ share of searches among cake decorating worldwide moved from 39.8% to 45.4%, and its estimated monthly branded searches held steady at 18.1K. ## Top cake decorating in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ateco was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. FunCakes did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wilton | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ateco | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | PME | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | FunCakes | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Ann Clark | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sugarflair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Culpitt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cake decorating - Asked ChatGPT "Which cake decorating brand should I buy?": 1. Wilton, 2. Ateco, 3. PME - Asked ChatGPT "What are the best cake decorating brands?": 1. Wilton, 2. Ateco, 3. PME - Asked ChatGPT "What's the best cake decorating brand for home baking?": 1. Wilton, 2. Ateco, 3. PME - Searched Google, AI Overview "cake decorating tools": named none of the brands we track Not named in any answer: FunCakes, Ann Clark, Sugarflair and Culpitt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cake decorating worldwide in September 2026? - In September 2026, Ateco gained share of searches among cake decorating worldwide, from 31.1% to 37.1%. - In September 2026, FunCakes lost share of searches among cake decorating worldwide, from 46.5% to 45.4%. ## Month by month | Month | Ateco estimated searches | Ateco Share of Search | Ateco rank | FunCakes estimated searches | FunCakes Share of Search | FunCakes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 39.8% | 1 | 18.1K | 39.8% | 2 | | Nov 2025 | 18.1K | 39.3% | 1 | 18.1K | 39.3% | 2 | | Dec 2025 | 12.1K | 28.7% | 2 | 18.1K | 43% | 1 | | Jan 2026 | 18.1K | 36.9% | 1 | 18.1K | 36.9% | 2 | | Feb 2026 | 18.1K | 29.4% | 2 | 14.8K | 24.1% | 3 | | Mar 2026 | 18.1K | 36.4% | 1 | 18.1K | 36.4% | 2 | | Apr 2026 | 18.1K | 41.1% | 1 | 18.1K | 41.1% | 2 | | May 2026 | 14.8K | 34.2% | 2 | 18.1K | 41.8% | 1 | | Jun 2026 | 14.8K | 40.4% | 1 | 14.8K | 40.4% | 2 | | Jul 2026 | 12.1K | 34.4% | 2 | 14.8K | 42% | 1 | | Aug 2026 | 9.9K | 31.1% | 2 | 14.8K | 46.5% | 1 | | Sep 2026 | 14.8K | 37.1% | 2 | 18.1K | 45.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ateco’s and FunCakes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ateco**: Measured on the search term “ateco”. - **FunCakes**: Measured on the search term “fun cakes”. - [Ateco profile](/demand/global-en/brands/ateco) - [FunCakes profile](/demand/global-en/brands/funcakes) - [All cake decorating worldwide](/demand/global-en/categories/cake-decorating): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ateco or FunCakes more popular in search? In September 2026, FunCakes had more branded searches than Ateco among cake decorating worldwide. FunCakes had about 18,100 branded searches, while Ateco had 14,800. FunCakes made up 45.4% of all cake decorating searches we track, and Ateco accounted for 37.1%. ## Cite this page Brandwave. "Ateco vs FunCakes: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ateco-vs-funcakes This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ateco-vs-funcakes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.