---
title: "ASUS vs TP-Link: Which is more popular by branded search?"
description: "Which is more popular in search, ASUS or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Home Wi-Fi router brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asus-vs-tp-link"
publisher: "Brandwave"
---

# ASUS vs TP-Link: Which is more popular by branded search?

Which is more popular in search, ASUS or TP-Link? Compare estimated monthly branded-search demand and Share of Search inside the Home Wi-Fi router brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASUS and TP-Link
- **Competitive set**: Home Wi-Fi router brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ASUS Share of Search**: 44.2%
- **TP-Link Share of Search**: 44.8%

## Which is more popular in search, ASUS or TP-Link?

- In August 2026, TP-Link had more branded searches than ASUS among home Wi-Fi router brands worldwide. TP-Link and ASUS were each estimated to have about 2M branded searches, and held a 44.8% Share of Search versus ASUS’s 44.2%.
- The lead changed hands 2 times in the 11 months ending August 2026: ASUS took it in February 2026, TP-Link took it in March 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide moved from 41% to 44.2%, and its estimated monthly branded searches held steady at 2M.
- Across the 11 months ending August 2026, TP-Link’s estimated Share of Search among home Wi-Fi router brands worldwide moved from 47.7% to 44.8%, and its estimated monthly branded searches moved from 2.3M to 2M.

## How did search popularity change for home Wi-Fi router brands worldwide in August 2026?

- In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.
- In August 2026, TP-Link lost estimated Share of Search among home Wi-Fi router brands worldwide, from 47.9% to 44.8%.

## Month by month

| Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2M | 41% | 2 | 2.3M | 47.7% | 1 |
| Nov 2025 | 2M | 41.1% | 2 | 2.3M | 47.6% | 1 |
| Dec 2025 | 2M | 41% | 2 | 2.3M | 47.6% | 1 |
| Jan 2026 | 2M | 41% | 2 | 2.3M | 47.6% | 1 |
| Feb 2026 | 2M | 45.3% | 1 | 1.9M | 44% | 2 |
| Mar 2026 | 2M | 43.8% | 2 | 2M | 44.2% | 1 |
| Apr 2026 | 1.6M | 39.9% | 2 | 2M | 47.8% | 1 |
| May 2026 | 1.6M | 39.7% | 2 | 2M | 47.9% | 1 |
| Jun 2026 | 2M | 44.3% | 2 | 2M | 44.6% | 1 |
| Jul 2026 | 1.6M | 39.5% | 2 | 2M | 47.9% | 1 |
| Aug 2026 | 2M | 44.2% | 2 | 2M | 44.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASUS**: Measured on the search terms “asus”, “asus com”, “asus router”, “asus wifi router”, “asus zenwifi” and “router asus”, summed into one figure.
- **TP-Link**: Measured on the search terms “router tp-link”, “tp link”, “tp link deco”, “tp link router”, “tp-link”, “tp-link com” and “tp-link wifi router”, summed into one figure.

- [ASUS profile](/demand/global-en/brands/asus)
- [TP-Link profile](/demand/global-en/brands/tp-link)
- [All home Wi-Fi router brands worldwide](/demand/global-en/categories/home-wifi-router-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASUS or TP-Link?

In August 2026, TP-Link had more branded searches than ASUS among home Wi-Fi router brands worldwide. TP-Link and ASUS were each estimated to have about 2M branded searches, and held a 44.8% Share of Search versus ASUS’s 44.2%.

## Cite this page

Brandwave. "ASUS vs TP-Link: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asus-vs-tp-link

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asus-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.