---
title: "ASUS vs Sony: Which is more popular by branded search?"
description: "Which is more popular in search, ASUS or Sony? Compare estimated monthly branded-search demand and Share of Search inside the Gaming console brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asus-vs-sony"
publisher: "Brandwave"
---

# ASUS vs Sony: Which is more popular by branded search?

Which is more popular in search, ASUS or Sony? Compare estimated monthly branded-search demand and Share of Search inside the Gaming console brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASUS and Sony
- **Competitive set**: Gaming console brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ASUS Share of Search**: 12.2%
- **Sony Share of Search**: 17%

## Which is more popular in search, ASUS or Sony?

- In August 2026, Sony had more branded searches than ASUS among gaming console brands worldwide. Sony was estimated to have 2.7M branded searches compared to ASUS’s 2M, and held a 17% Share of Search versus ASUS’s 12.2%.
- Sony was ahead of ASUS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among gaming console brands worldwide held steady at 12.2%, and its estimated monthly branded searches held steady at 2M.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among gaming console brands worldwide moved from 13.7% to 17%, and its estimated monthly branded searches moved from 2.2M to 2.7M.

## How did search popularity change for gaming console brands worldwide in August 2026?

- In August 2026, ASUS gained estimated Share of Search among gaming console brands worldwide, from 10.8% to 12.2%.
- In August 2026, Sony lost estimated Share of Search among gaming console brands worldwide, from 18.1% to 17%.

## Month by month

| Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Sony estimated searches | Sony Share of Search | Sony rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2M | 12.2% | 4 | 2.2M | 13.7% | 3 |
| Nov 2025 | 2M | 10% | 4 | 2.7M | 13.8% | 3 |
| Dec 2025 | 2M | 10.2% | 4 | 2.7M | 14.1% | 3 |
| Jan 2026 | 2M | 12.3% | 4 | 2.7M | 16.9% | 3 |
| Feb 2026 | 2M | 14.4% | 4 | 2.2M | 16.5% | 3 |
| Mar 2026 | 2M | 12.4% | 4 | 2.2M | 14.1% | 3 |
| Apr 2026 | 1.6M | 11.7% | 4 | 2.2M | 16.1% | 3 |
| May 2026 | 1.6M | 11.2% | 4 | 2.2M | 15.3% | 3 |
| Jun 2026 | 2M | 12.6% | 4 | 2.2M | 14.4% | 3 |
| Jul 2026 | 1.6M | 10.8% | 4 | 2.7M | 18.1% | 3 |
| Aug 2026 | 2M | 12.2% | 4 | 2.7M | 17% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASUS**: Measured on the search terms “asus”, “asus com”, “asus router”, “asus wifi router”, “asus zenwifi” and “router asus”, summed into one figure.
- **Sony**: Measured on the search term “sony”.

- [ASUS profile](/demand/global-en/brands/asus)
- [Sony profile](/demand/global-en/brands/sony)
- [All gaming console brands worldwide](/demand/global-en/categories/gaming-console-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASUS or Sony?

In August 2026, Sony had more branded searches than ASUS among gaming console brands worldwide. Sony was estimated to have 2.7M branded searches compared to ASUS’s 2M, and held a 17% Share of Search versus ASUS’s 12.2%.

## Cite this page

Brandwave. "ASUS vs Sony: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asus-vs-sony

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asus-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.