---
title: "ASUS vs Razer: Which is searched more?"
description: "Which is more popular in search, ASUS or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asus-vs-razer"
publisher: "Brandwave"
---

# ASUS vs Razer: Which is searched more?

Which is more popular in search, ASUS or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASUS and Razer
- **Competitive set**: Laptop brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ASUS Share of Search**: 12.2%
- **Razer Share of Search**: 5.4%

## Which is more popular in search, ASUS or Razer?

- In September 2026, ASUS had more branded searches than Razer among laptop brands worldwide. ASUS was estimated to have 2M branded searches compared to Razer’s 870K, and held a 12.2% Share of Search versus Razer’s 5.4%.
- ASUS was ahead of Razer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among laptop brands worldwide moved from 12.8% to 12.2%, and its estimated monthly branded searches held steady at 2M.
- Across the 12 months ending September 2026, Razer’s estimated Share of Search among laptop brands worldwide moved from 6.7% to 5.4%, and its estimated monthly branded searches moved from 1M to 870K.

## How did search popularity change for laptop brands worldwide in September 2026?

- Estimated monthly branded searches for Razer worldwide fell 16.6% over 12 measured months, from 1M to 870K in September 2026.

## Month by month

| Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Razer estimated searches | Razer Share of Search | Razer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2M | 12.8% | 4 | 1M | 6.7% | 5 |
| Nov 2025 | 2M | 11.7% | 4 | 1.3M | 7.5% | 5 |
| Dec 2025 | 2M | 12.8% | 4 | 1.3M | 8.2% | 5 |
| Jan 2026 | 2M | 12.6% | 4 | 1.3M | 8.1% | 5 |
| Feb 2026 | 2M | 13.8% | 4 | 1M | 7.3% | 5 |
| Mar 2026 | 2M | 11% | 4 | 1M | 5.9% | 5 |
| Apr 2026 | 1.6M | 11.9% | 4 | 850K | 6.2% | 5 |
| May 2026 | 1.6M | 11.7% | 4 | 863K | 6.2% | 5 |
| Jun 2026 | 2M | 13% | 4 | 847K | 5.6% | 5 |
| Jul 2026 | 1.6M | 11.2% | 4 | 861K | 6% | 5 |
| Aug 2026 | 2M | 12% | 4 | 882K | 5.4% | 5 |
| Sep 2026 | 2M | 12.2% | 4 | 870K | 5.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASUS**: Measured on the search terms “asus”, “asus router”, “asus wifi router”, “asus zenwifi” and “router asus”, summed into one figure.
- **Razer**: Measured on the search terms “gaming mouse razer”, “razer”, “razer deathadder”, “razer gaming mouse”, “razer kiyo”, “razer mouse”, “razer webcam” and “webcam razer”, summed into one figure.

- [ASUS profile](/demand/global-en/brands/asus)
- [Razer profile](/demand/global-en/brands/razer)
- [All laptop brands worldwide](/demand/global-en/categories/laptop-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASUS or Razer?

In September 2026, ASUS had more branded searches than Razer among laptop brands worldwide. ASUS was estimated to have 2M branded searches compared to Razer’s 870K, and held a 12.2% Share of Search versus Razer’s 5.4%.

## Cite this page

Brandwave. "ASUS vs Razer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asus-vs-razer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asus-vs-razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.