---
title: "ASUS vs NETGEAR: Which is more popular by branded search?"
description: "Which is more popular in search, ASUS or NETGEAR? Compare estimated monthly branded-search demand and Share of Search inside the Home Wi-Fi router brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asus-vs-netgear"
publisher: "Brandwave"
---

# ASUS vs NETGEAR: Which is more popular by branded search?

Which is more popular in search, ASUS or NETGEAR? Compare estimated monthly branded-search demand and Share of Search inside the Home Wi-Fi router brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASUS and NETGEAR
- **Competitive set**: Home Wi-Fi router brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ASUS Share of Search**: 44.2%
- **NETGEAR Share of Search**: 5.5%

## Which is more popular in search, ASUS or NETGEAR?

- In August 2026, ASUS had more branded searches than NETGEAR among home Wi-Fi router brands worldwide. ASUS was estimated to have 2M branded searches compared to NETGEAR’s 246K, and held a 44.2% Share of Search versus NETGEAR’s 5.5%.
- ASUS was ahead of NETGEAR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among home Wi-Fi router brands worldwide moved from 41% to 44.2%, and its estimated monthly branded searches held steady at 2M.
- Across the 11 months ending August 2026, NETGEAR’s estimated Share of Search among home Wi-Fi router brands worldwide moved from 6% to 5.5%, and its estimated monthly branded searches moved from 293K to 246K.

## How did search popularity change for home Wi-Fi router brands worldwide in August 2026?

- In August 2026, ASUS gained estimated Share of Search among home Wi-Fi router brands worldwide, from 39.5% to 44.2%.
- Estimated monthly branded searches for NETGEAR worldwide fell 15.8% over 11 measured months, from 293K to 246K in August 2026.

## Month by month

| Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | NETGEAR estimated searches | NETGEAR Share of Search | NETGEAR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2M | 41% | 2 | 293K | 6% | 3 |
| Nov 2025 | 2M | 41.1% | 2 | 294K | 6.1% | 3 |
| Dec 2025 | 2M | 41% | 2 | 299K | 6.2% | 3 |
| Jan 2026 | 2M | 41% | 2 | 296K | 6.1% | 3 |
| Feb 2026 | 2M | 45.3% | 1 | 251K | 5.8% | 3 |
| Mar 2026 | 2M | 43.8% | 2 | 288K | 6.4% | 3 |
| Apr 2026 | 1.6M | 39.9% | 2 | 265K | 6.5% | 3 |
| May 2026 | 1.6M | 39.7% | 2 | 276K | 6.7% | 3 |
| Jun 2026 | 2M | 44.3% | 2 | 246K | 5.6% | 3 |
| Jul 2026 | 1.6M | 39.5% | 2 | 247K | 6% | 3 |
| Aug 2026 | 2M | 44.2% | 2 | 246K | 5.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASUS**: Measured on the search terms “asus”, “asus com”, “asus router”, “asus wifi router”, “asus zenwifi” and “router asus”, summed into one figure.
- **NETGEAR**: Measured on the search terms “netgear”, “netgear com”, “netgear nighthawk”, “netgear orbi”, “netgear router”, “netgear wifi router” and “router netgear”, summed into one figure.

- [ASUS profile](/demand/global-en/brands/asus)
- [NETGEAR profile](/demand/global-en/brands/netgear)
- [All home Wi-Fi router brands worldwide](/demand/global-en/categories/home-wifi-router-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASUS or NETGEAR?

In August 2026, ASUS had more branded searches than NETGEAR among home Wi-Fi router brands worldwide. ASUS was estimated to have 2M branded searches compared to NETGEAR’s 246K, and held a 44.2% Share of Search versus NETGEAR’s 5.5%.

## Cite this page

Brandwave. "ASUS vs NETGEAR: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asus-vs-netgear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asus-vs-netgear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.