---
title: "ASUS vs MSI: Which is searched more?"
description: "Which is more popular in search, ASUS or MSI? Compare estimated monthly branded-search demand and Share of Search inside the Computer chip and graphics card brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asus-vs-msi"
publisher: "Brandwave"
---

# ASUS vs MSI: Which is searched more?

Which is more popular in search, ASUS or MSI? Compare estimated monthly branded-search demand and Share of Search inside the Computer chip and graphics card brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASUS and MSI
- **Competitive set**: Computer chip and graphics card brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ASUS Share of Search**: 30.4%
- **MSI Share of Search**: 15.6%

## Which is more popular in search, ASUS or MSI?

- In September 2026, ASUS had more branded searches than MSI among computer chip and graphics card brands worldwide. ASUS was estimated to have 2M branded searches compared to MSI’s 1M, and held a 30.4% Share of Search versus MSI’s 15.6%.
- The lead changed hands 2 times in the 12 months ending September 2026: MSI took it in July 2026, ASUS took it in August 2026.
- Across the 12 months ending September 2026, ASUS’s estimated Share of Search among computer chip and graphics card brands worldwide moved from 26% to 30.4%, and its estimated monthly branded searches held steady at 2M.
- Across the 12 months ending September 2026, MSI’s estimated Share of Search among computer chip and graphics card brands worldwide moved from 16.1% to 15.6%, and its estimated monthly branded searches moved from 1.2M to 1M.

## How did search popularity change for computer chip and graphics card brands worldwide in September 2026?

- Estimated monthly branded searches for MSI worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

## Month by month

| Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | MSI estimated searches | MSI Share of Search | MSI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2M | 26% | 2 | 1.2M | 16.1% | 3 |
| Nov 2025 | 2M | 27.5% | 1 | 1.2M | 17% | 3 |
| Dec 2025 | 2M | 30.1% | 1 | 1.2M | 18.6% | 3 |
| Jan 2026 | 2M | 27% | 1 | 1.2M | 16.7% | 4 |
| Feb 2026 | 2M | 31.4% | 1 | 1M | 16.1% | 3 |
| Mar 2026 | 2M | 30.5% | 1 | 1M | 15.7% | 4 |
| Apr 2026 | 1.6M | 25.9% | 1 | 1M | 16% | 4 |
| May 2026 | 1.6M | 23.3% | 2 | 1M | 14.4% | 4 |
| Jun 2026 | 2M | 27.1% | 1 | 1.5M | 20.8% | 3 |
| Jul 2026 | 1.6M | 24.6% | 2 | 1.8M | 27.8% | 1 |
| Aug 2026 | 2M | 30.4% | 1 | 1M | 15.6% | 3 |
| Sep 2026 | 2M | 30.4% | 1 | 1M | 15.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASUS**: Measured on the search terms “asus”, “asus router”, “asus wifi router”, “asus zenwifi” and “router asus”, summed into one figure.
- **MSI**: Measured on the search term “msi”.

- [ASUS profile](/demand/global-en/brands/asus)
- [MSI profile](/demand/global-en/brands/msi)
- [All computer chip and graphics card brands worldwide](/demand/global-en/categories/computer-component-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASUS or MSI?

In September 2026, ASUS had more branded searches than MSI among computer chip and graphics card brands worldwide. ASUS was estimated to have 2M branded searches compared to MSI’s 1M, and held a 30.4% Share of Search versus MSI’s 15.6%.

## Cite this page

Brandwave. "ASUS vs MSI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asus-vs-msi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asus-vs-msi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.