--- title: "ASUS vs Khadas: Which is searched more?" description: "Is ASUS or Khadas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mini PC brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asus-vs-khadas" publisher: "Brandwave" --- # ASUS vs Khadas: Which is searched more? Is ASUS or Khadas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mini PC brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and Khadas - **Competitive set**: Mini PC brands - **Market**: Global - **Month measured**: Sep 2026 - **ASUS Share of Search**: 1.4% - **Khadas Share of Search**: 0.18% ## Is ASUS or Khadas more popular in search? - In September 2026, ASUS had more branded searches than Khadas among mini PC brands worldwide. ASUS had about 27,100 branded searches, while Khadas had 3,600. ASUS made up 1.4% of all mini PC brand searches we track, and Khadas accounted for 0.18%. - ASUS was ahead of Khadas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASUS’s share of searches among mini PC brands worldwide moved from 2.5% to 1.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Khadas’ share of searches among mini PC brands worldwide moved from 0.15% to 0.18%, and its estimated monthly branded searches moved from 1.9K to 3.6K. ## Top mini PC brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Khadas did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GMKtec | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Minisforum | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mac mini | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Beelink | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | GEEKOM | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | ASUS | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Lenovo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | ACEMAGIC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Khadas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mini PC brands - Asked ChatGPT "Which mini PC should I buy?": 1. GMKtec, 2. Mac mini, 3. Minisforum - Asked ChatGPT "What are the best mini PC brands?": 1. Lenovo, 2. ASUS, 3. Minisforum, 4. Beelink, 5. GMKtec, 6. GEEKOM, 7. Mac mini - Asked ChatGPT "What's the best mini PC for a home office?": 1. Beelink, 2. Mac mini, 3. Minisforum - Searched Google, AI Overview "mini pc": 1. GMKtec, 2. Minisforum, 3. GEEKOM, 4. Mac mini - Searched Google, AI Overview "mini computer": 1. Mac mini, 2. GMKtec, 3. Minisforum, 4. GEEKOM, 5. ASUS Not named in any answer: ACEMAGIC and Khadas. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for mini PC brands worldwide in September 2026? - ASUS’s share of searches among mini PC brands worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026. - Khadas’ share of searches among mini PC brands worldwide has lost ground for 3 months in a row, from 0.74% to 0.18% in September 2026. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Khadas estimated searches | Khadas Share of Search | Khadas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 2.5% | 7 | 1.9K | 0.15% | 9 | | Nov 2025 | 27.1K | 2% | 7 | 1.9K | 0.14% | 9 | | Dec 2025 | 27.1K | 2.1% | 7 | 2.4K | 0.18% | 9 | | Jan 2026 | 27.1K | 1.6% | 7 | 3.6K | 0.21% | 9 | | Feb 2026 | 22.2K | 1% | 7 | 2.9K | 0.13% | 9 | | Mar 2026 | 27.1K | 1.2% | 7 | 2.4K | 0.11% | 9 | | Apr 2026 | 22.2K | 1.2% | 7 | 2.4K | 0.13% | 9 | | May 2026 | 22.2K | 1.2% | 7 | 6.6K | 0.35% | 9 | | Jun 2026 | 33.1K | 2% | 6 | 12.1K | 0.74% | 8 | | Jul 2026 | 27.1K | 1.9% | 7 | 8.1K | 0.58% | 9 | | Aug 2026 | 27.1K | 1.4% | 7 | 6.6K | 0.34% | 9 | | Sep 2026 | 27.1K | 1.4% | 7 | 3.6K | 0.18% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and Khadas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search term “asus nuc”. - **Khadas**: Measured on the search term “khadas mind”. - [ASUS profile](/demand/global-en/brands/asus) - [Khadas profile](/demand/global-en/brands/khadas) - [All mini PC brands worldwide](/demand/global-en/categories/mini-pc-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASUS or Khadas more popular in search? In September 2026, ASUS had more branded searches than Khadas among mini PC brands worldwide. ASUS had about 27,100 branded searches, while Khadas had 3,600. ASUS made up 1.4% of all mini PC brand searches we track, and Khadas accounted for 0.18%. ## Cite this page Brandwave. "ASUS vs Khadas: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asus-vs-khadas This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asus-vs-khadas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.