---
title: "ASUS vs HP: Which is more popular by branded search?"
description: "Which is more popular in search, ASUS or HP? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asus-vs-hp"
publisher: "Brandwave"
---

# ASUS vs HP: Which is more popular by branded search?

Which is more popular in search, ASUS or HP? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASUS and HP
- **Competitive set**: Laptop brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ASUS Share of Search**: 17.5%
- **HP Share of Search**: 2.8%

## Which is more popular in search, ASUS or HP?

- In August 2026, ASUS had more branded searches than HP among laptop brands worldwide. ASUS was estimated to have 2M branded searches compared to HP’s 316K, and held a 17.5% Share of Search versus HP’s 2.8%.
- ASUS was ahead of HP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among laptop brands worldwide moved from 19.2% to 17.5%, and its estimated monthly branded searches held steady at 2M.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands worldwide moved from 3.8% to 2.8%, and its estimated monthly branded searches moved from 396K to 316K.

## How did search popularity change for laptop brands worldwide in August 2026?

- In August 2026, ASUS gained estimated Share of Search among laptop brands worldwide, from 16.7% to 17.5%.
- Estimated monthly branded searches for HP worldwide fell 20.1% over 11 measured months, from 396K to 316K in August 2026.

## Month by month

| Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | HP estimated searches | HP Share of Search | HP rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2M | 19.2% | 3 | 396K | 3.8% | 5 |
| Nov 2025 | 2M | 18% | 3 | 379K | 3.4% | 5 |
| Dec 2025 | 2M | 19.5% | 3 | 386K | 3.8% | 5 |
| Jan 2026 | 2M | 19.2% | 3 | 391K | 3.8% | 5 |
| Feb 2026 | 2M | 20.3% | 3 | 374K | 3.9% | 5 |
| Mar 2026 | 2M | 15.8% | 3 | 374K | 3% | 5 |
| Apr 2026 | 1.6M | 17.5% | 3 | 371K | 4% | 5 |
| May 2026 | 1.6M | 17.6% | 3 | 312K | 3.4% | 5 |
| Jun 2026 | 2M | 19.2% | 3 | 313K | 3.1% | 5 |
| Jul 2026 | 1.6M | 16.7% | 3 | 313K | 3.2% | 5 |
| Aug 2026 | 2M | 17.5% | 3 | 316K | 2.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASUS’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASUS**: Measured on the search terms “asus”, “asus com”, “asus router”, “asus wifi router”, “asus zenwifi” and “router asus”, summed into one figure.
- **HP**: Measured on the search terms “hp com”, “hp envy printer”, “hp printer” and “printer hp”, summed into one figure.

- [ASUS profile](/demand/global-en/brands/asus)
- [HP profile](/demand/global-en/brands/hp)
- [All laptop brands worldwide](/demand/global-en/categories/laptop-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASUS or HP?

In August 2026, ASUS had more branded searches than HP among laptop brands worldwide. ASUS was estimated to have 2M branded searches compared to HP’s 316K, and held a 17.5% Share of Search versus HP’s 2.8%.

## Cite this page

Brandwave. "ASUS vs HP: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asus-vs-hp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asus-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.