--- title: "ASUS vs Google Nest: Which is searched more?" description: "Is ASUS or Google Nest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mesh wifi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asus-vs-google-nest" publisher: "Brandwave" --- # ASUS vs Google Nest: Which is searched more? Is ASUS or Google Nest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mesh wifi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and Google Nest - **Competitive set**: Mesh wifi brands - **Market**: Global - **Month measured**: Sep 2026 - **ASUS Share of Search**: 1.1% - **Google Nest Share of Search**: 24.3% ## Is ASUS or Google Nest more popular in search? - In September 2026, Google Nest had more branded searches than ASUS among mesh wifi brands worldwide. Google Nest had about 246,000 branded searches, while ASUS had 11,500. Google Nest made up 24.3% of all mesh wifi brand searches we track, and ASUS accounted for 1.1%. - Google Nest was ahead of ASUS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASUS’s share of searches among mesh wifi brands worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 14.5K to 11.5K. - Across the 12 months ending September 2026, Google Nest’s share of searches among mesh wifi brands worldwide moved from 28.9% to 24.3%, and its estimated monthly branded searches moved from 368K to 246K. ## Top mesh wifi brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Nest was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ASUS was listed before Google Nest in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | eero | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ASUS | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Google Nest | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ubiquiti | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about mesh wifi brands - Asked ChatGPT "Which mesh wifi brand should I buy?": 1. TP-Link, 2. eero, 3. ASUS, 4. NETGEAR - Asked ChatGPT "What are the best mesh wifi brands?": 1. TP-Link, 2. ASUS, 3. eero, 4. NETGEAR, 5. Google Nest, 6. Ubiquiti - Asked ChatGPT "What's the best mesh wifi brand for whole home coverage?": 1. eero, 2. TP-Link, 3. ASUS, 4. NETGEAR - Searched Google, AI Overview "wifi mesh system": 1. TP-Link, 2. eero, 3. NETGEAR - Searched Google, AI Overview "best mesh wifi": 1. NETGEAR, 2. TP-Link, 3. eero, 4. ASUS Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mesh wifi brands worldwide in September 2026? - Estimated monthly branded searches for Google Nest worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. - Estimated monthly branded searches for ASUS worldwide fell 20.7% over 12 measured months, from 14.5K to 11.5K in September 2026. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Google Nest estimated searches | Google Nest Share of Search | Google Nest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.5K | 1.1% | 6 | 368K | 28.9% | 2 | | Nov 2025 | 14.5K | 1.1% | 6 | 450K | 33.2% | 2 | | Dec 2025 | 14K | 1% | 6 | 450K | 33.2% | 2 | | Jan 2026 | 14K | 1.1% | 6 | 368K | 28.9% | 2 | | Feb 2026 | 11.8K | 1.1% | 6 | 301K | 28.7% | 2 | | Mar 2026 | 11.5K | 1% | 6 | 246K | 21.4% | 2 | | Apr 2026 | 11.5K | 1.1% | 6 | 246K | 24.2% | 2 | | May 2026 | 13.7K | 1.3% | 6 | 301K | 28.2% | 2 | | Jun 2026 | 13.7K | 1.3% | 6 | 301K | 28.2% | 2 | | Jul 2026 | 14K | 1.3% | 6 | 246K | 23.4% | 2 | | Aug 2026 | 14K | 1.4% | 6 | 246K | 24.1% | 2 | | Sep 2026 | 11.5K | 1.1% | 6 | 246K | 24.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search terms “asus zenwifi” and “zenwifi”, summed into one figure. - **Google Nest**: Measured on the search term “google nest”. - [ASUS profile](/demand/global-en/brands/asus) - [Google Nest profile](/demand/global-en/brands/google-nest) - [All mesh wifi brands worldwide](/demand/global-en/categories/mesh-wifi-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASUS or Google Nest more popular in search? In September 2026, Google Nest had more branded searches than ASUS among mesh wifi brands worldwide. Google Nest had about 246,000 branded searches, while ASUS had 11,500. Google Nest made up 24.3% of all mesh wifi brand searches we track, and ASUS accounted for 1.1%. ## Cite this page Brandwave. "ASUS vs Google Nest: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asus-vs-google-nest This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asus-vs-google-nest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.