--- title: "ASUS vs Bosch: Which is searched more?" description: "Is ASUS or Bosch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Routers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asus-vs-bosch" publisher: "Brandwave" --- # ASUS vs Bosch: Which is searched more? Is ASUS or Bosch more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Routers brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and Bosch - **Competitive set**: Routers brands - **Market**: Global - **Month measured**: Sep 2026 - **ASUS Share of Search**: 35.5% - **Bosch Share of Search**: 0.3% ## Is ASUS or Bosch more popular in search? - In September 2026, ASUS had more branded searches than Bosch among routers brands worldwide. ASUS had about 1.8 million branded searches, while Bosch had 15,700. ASUS made up 35.5% of all routers brand searches we track, and Bosch accounted for 0.3%. - ASUS was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASUS’s share of searches among routers brands worldwide moved from 31.1% to 35.5%, and its estimated monthly branded searches held steady at 1.8M. - Across the 12 months ending September 2026, Bosch’s share of searches among routers brands worldwide moved from 0.33% to 0.3%, and its estimated monthly branded searches moved from 19.2K to 15.7K. ## Top routers brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASUS appeared in all five answers. Bosch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ASUS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | eero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Triton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Draper | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about routers brands - Asked ChatGPT "Which router brand should I buy?": 1. ASUS, 2. TP-Link, 3. eero - Asked ChatGPT "What are the best router brands?": 1. ASUS, 2. TP-Link, 3. eero - Asked ChatGPT "What's the best router brand for home wifi?": 1. TP-Link, 2. ASUS, 3. eero - Searched Google, AI Overview "best wifi router": 1. TP-Link, 2. ASUS - Searched Google, AI Overview "wireless router for home": 1. TP-Link, 2. ASUS Not named in any answer: Makita, DeWalt, Bosch, Triton and Draper. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for routers brands worldwide in September 2026? - Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 19.2K to 15.7K in September 2026. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Bosch estimated searches | Bosch Share of Search | Bosch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 31.1% | 1 | 19.2K | 0.33% | 6 | | Nov 2025 | 1.8M | 30.1% | 1 | 22.5K | 0.37% | 6 | | Dec 2025 | 1.8M | 31.4% | 1 | 19.2K | 0.33% | 6 | | Jan 2026 | 1.8M | 33.4% | 1 | 19.2K | 0.35% | 6 | | Feb 2026 | 1.8M | 35.9% | 1 | 19.2K | 0.38% | 6 | | Mar 2026 | 1.8M | 34.4% | 1 | 19.2K | 0.36% | 6 | | Apr 2026 | 1.5M | 31.2% | 1 | 19.2K | 0.4% | 6 | | May 2026 | 1.5M | 31.1% | 1 | 16.5K | 0.34% | 6 | | Jun 2026 | 1.8M | 35.5% | 1 | 15.7K | 0.3% | 6 | | Jul 2026 | 1.5M | 33% | 1 | 15.7K | 0.35% | 6 | | Aug 2026 | 1.8M | 35.5% | 1 | 15.7K | 0.3% | 6 | | Sep 2026 | 1.8M | 35.5% | 1 | 15.7K | 0.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and Bosch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search term “asus”. - **Bosch**: Measured on the search terms “bosch routers” and “bosch washer”, summed into one figure. - [ASUS profile](/demand/global-en/brands/asus) - [Bosch profile](/demand/global-en/brands/bosch) - [All routers brands worldwide](/demand/global-en/categories/routers-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASUS or Bosch more popular in search? In September 2026, ASUS had more branded searches than Bosch among routers brands worldwide. ASUS had about 1.8 million branded searches, while Bosch had 15,700. ASUS made up 35.5% of all routers brand searches we track, and Bosch accounted for 0.3%. ## Cite this page Brandwave. "ASUS vs Bosch: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asus-vs-bosch This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asus-vs-bosch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.