---
title: "Astro vs Hugo: Which is searched more?"
description: "Which is more popular in search, Astro or Hugo? Compare estimated monthly branded-search demand and Share of Search inside the Static site generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/astro-vs-hugo"
publisher: "Brandwave"
---

# Astro vs Hugo: Which is searched more?

Which is more popular in search, Astro or Hugo? Compare estimated monthly branded-search demand and Share of Search inside the Static site generators set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Astro and Hugo
- **Competitive set**: Static site generators
- **Market**: Global
- **Month measured**: Aug 2026
- **Astro Share of Search**: 2.9%
- **Hugo Share of Search**: 0.09%

## Which is more popular in search, Astro or Hugo?

- In August 2026, Astro had more branded searches than Hugo among static site generators worldwide. Astro was estimated to have 9.9K branded searches compared to Hugo’s 320, and held a 2.9% Share of Search versus Hugo’s 0.09%.
- Astro was ahead of Hugo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Astro’s estimated Share of Search among static site generators worldwide moved from 1.3% to 2.9%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 11 months ending August 2026, Hugo’s estimated Share of Search among static site generators worldwide moved from 0.2% to 0.09%, and its estimated monthly branded searches moved from 1K to 320.

## How did search popularity change for static site generators worldwide in August 2026?

- Estimated monthly branded searches for Astro worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026.
- Estimated monthly branded searches for Hugo worldwide fell 68% over 11 measured months, from 1K to 320 in August 2026.

## Month by month

| Month | Astro estimated searches | Astro Share of Search | Astro rank | Hugo estimated searches | Hugo Share of Search | Hugo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 1.3% | 3 | 1K | 0.2% | 4 |
| Nov 2025 | 6.6K | 1.3% | 3 | 880 | 0.18% | 4 |
| Dec 2025 | 6.6K | 1.3% | 3 | 720 | 0.14% | 4 |
| Jan 2026 | 12.1K | 2.8% | 3 | 880 | 0.2% | 4 |
| Feb 2026 | 9.9K | 2.4% | 3 | 880 | 0.21% | 4 |
| Mar 2026 | 9.9K | 2.4% | 3 | 720 | 0.17% | 4 |
| Apr 2026 | 9.9K | 2.4% | 3 | 590 | 0.14% | 4 |
| May 2026 | 9.9K | 2.4% | 3 | 590 | 0.14% | 4 |
| Jun 2026 | 9.9K | 2.9% | 3 | 390 | 0.11% | 4 |
| Jul 2026 | 9.9K | 2.9% | 3 | 390 | 0.11% | 4 |
| Aug 2026 | 9.9K | 2.9% | 3 | 320 | 0.09% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Astro’s and Hugo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Astro**: Measured on the search term “astro framework”.
- **Hugo**: Measured on the search term “hugo static site”.

- [Astro profile](/demand/global-en/brands/astro)
- [Hugo profile](/demand/global-en/brands/hugo)
- [All static site generators worldwide](/demand/global-en/categories/static-site-generators): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Astro or Hugo?

In August 2026, Astro had more branded searches than Hugo among static site generators worldwide. Astro was estimated to have 9.9K branded searches compared to Hugo’s 320, and held a 2.9% Share of Search versus Hugo’s 0.09%.

## Cite this page

Brandwave. "Astro vs Hugo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/astro-vs-hugo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/astro-vs-hugo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.