--- title: "Assos vs MAAP: Which is searched more?" description: "Is Assos or MAAP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cycling jersey brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/assos-vs-maap" publisher: "Brandwave" --- # Assos vs MAAP: Which is searched more? Is Assos or MAAP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cycling jersey brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Assos and MAAP - **Competitive set**: Cycling jersey brands - **Market**: Global - **Month measured**: Sep 2026 - **Assos Share of Search**: 25.1% - **MAAP Share of Search**: 3.4% ## Is Assos or MAAP more popular in search? - In September 2026, Assos had more branded searches than MAAP among cycling jersey brands worldwide. Assos had about 165,000 branded searches, while MAAP had 22,200. Assos made up 25.1% of all cycling jersey brand searches we track, and MAAP accounted for 3.4%. - Assos was ahead of MAAP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Assos’ share of searches among cycling jersey brands worldwide moved from 24.8% to 25.1%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, MAAP’s share of searches among cycling jersey brands worldwide moved from 2.2% to 3.4%, and its estimated monthly branded searches moved from 14.8K to 22.2K. ## Top cycling jersey brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Assos was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MAAP was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Assos was listed before MAAP in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Castelli | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rapha | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Assos | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pearl Izumi | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | MAAP | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Van Rysel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gore Wear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Santini | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cycling jersey brands - Asked ChatGPT "Which cycling jersey brand should I buy?": 1. Pearl Izumi, 2. Rapha, 3. Castelli, 4. Van Rysel, 5. Assos - Asked ChatGPT "What are the best cycling jersey brands?": 1. Assos, 2. MAAP, 3. Castelli, 4. Rapha, 5. Pearl Izumi, 6. Van Rysel - Asked ChatGPT "What's the best cycling jersey brand for road cycling?": 1. Castelli, 2. Assos, 3. Rapha, 4. MAAP, 5. Pearl Izumi - Searched Google, AI Overview "cycling jersey brands": 1. Castelli, 2. Rapha, 3. MAAP, 4. Pearl Izumi - Searched Google, AI Overview "best cycling jersey": 1. Castelli, 2. Rapha, 3. Assos Not named in any answer: Gore Wear and Santini. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cycling jersey brands worldwide in September 2026? - In September 2026, Gore Wear overtook MAAP to rank 6th among cycling jersey brands worldwide, with 3.4% of the searches. - In September 2026, Assos lost share of searches among cycling jersey brands worldwide, from 27.1% to 25.1%. - Estimated monthly branded searches for MAAP worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026. ## Month by month | Month | Assos estimated searches | Assos Share of Search | Assos rank | MAAP estimated searches | MAAP Share of Search | MAAP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 24.8% | 1 | 14.8K | 2.2% | 7 | | Nov 2025 | 201K | 24.8% | 1 | 22.2K | 2.7% | 7 | | Dec 2025 | 165K | 27% | 1 | 14.8K | 2.4% | 7 | | Jan 2026 | 165K | 22.2% | 1 | 18.1K | 2.4% | 7 | | Feb 2026 | 135K | 21.8% | 1 | 14.8K | 2.4% | 7 | | Mar 2026 | 201K | 24.6% | 1 | 27.1K | 3.3% | 7 | | Apr 2026 | 201K | 23.6% | 1 | 27.1K | 3.2% | 7 | | May 2026 | 201K | 21.6% | 2 | 33.1K | 3.6% | 7 | | Jun 2026 | 201K | 26.5% | 1 | 27.1K | 3.6% | 6 | | Jul 2026 | 246K | 27.8% | 1 | 27.1K | 3.1% | 6 | | Aug 2026 | 246K | 27.1% | 1 | 27.1K | 3% | 6 | | Sep 2026 | 165K | 25.1% | 1 | 22.2K | 3.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Assos’ and MAAP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Assos**: Measured on the search term “assos”. - **MAAP**: Measured on the search term “maap cycling”. - [Assos profile](/demand/global-en/brands/assos) - [MAAP profile](/demand/global-en/brands/maap) - [All cycling jersey brands worldwide](/demand/global-en/categories/cycling-jersey-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Assos or MAAP more popular in search? In September 2026, Assos had more branded searches than MAAP among cycling jersey brands worldwide. Assos had about 165,000 branded searches, while MAAP had 22,200. Assos made up 25.1% of all cycling jersey brand searches we track, and MAAP accounted for 3.4%. ## Cite this page Brandwave. "Assos vs MAAP: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/assos-vs-maap This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/assos-vs-maap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.