--- title: "Assos vs Baleaf: Which is searched more?" description: "Is Assos or Baleaf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/assos-vs-baleaf" publisher: "Brandwave" --- # Assos vs Baleaf: Which is searched more? Is Assos or Baleaf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bike shorts brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Assos and Baleaf - **Competitive set**: Bike shorts brands - **Market**: Global - **Month measured**: Sep 2026 - **Assos Share of Search**: 36.6% - **Baleaf Share of Search**: 2.2% ## Is Assos or Baleaf more popular in search? - In September 2026, Assos had more branded searches than Baleaf among bike shorts brands worldwide. Assos had about 165,000 branded searches, while Baleaf had 9,900. Assos made up 36.6% of all bike shorts brand searches we track, and Baleaf accounted for 2.2%. - Assos was ahead of Baleaf in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Assos’ share of searches among bike shorts brands worldwide moved from 32.6% to 36.6%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Baleaf’s share of searches among bike shorts brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches held steady at 9.9K. ## Top bike shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Assos was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Baleaf was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Assos and Baleaf were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Assos | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Castelli | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Rapha | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Lululemon | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pearl Izumi | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Baleaf | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about bike shorts brands - Asked ChatGPT "Which bike shorts brand should I buy?": 1. Lululemon, 2. Baleaf - Asked ChatGPT "What are the best bike shorts brands?": 1. Rapha, 2. Pearl Izumi, 3. Lululemon, 4. Castelli, 5. Baleaf - Asked ChatGPT "What's the best bike shorts brand for long distance comfort?": 1. Assos, 2. Castelli, 3. Rapha, 4. Pearl Izumi - Searched Google, AI Overview "best bike shorts": 1. Assos, 2. Rapha, 3. Castelli - Searched Google, AI Overview "bike shorts for men": 1. Assos, 2. Castelli, 3. Pearl Izumi, 4. Rapha Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bike shorts brands worldwide in September 2026? - In September 2026, Assos lost share of searches among bike shorts brands worldwide, from 37.2% to 36.6%. ## Month by month | Month | Assos estimated searches | Assos Share of Search | Assos rank | Baleaf estimated searches | Baleaf Share of Search | Baleaf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 32.6% | 1 | 9.9K | 2% | 5 | | Nov 2025 | 201K | 34.3% | 1 | 12.1K | 2.1% | 5 | | Dec 2025 | 165K | 34.2% | 1 | 12.1K | 2.5% | 5 | | Jan 2026 | 165K | 32.5% | 1 | 12.1K | 2.4% | 5 | | Feb 2026 | 135K | 30.3% | 1 | 9.9K | 2.2% | 5 | | Mar 2026 | 201K | 36.6% | 1 | 12.1K | 2.2% | 5 | | Apr 2026 | 201K | 34.7% | 1 | 12.1K | 2.1% | 5 | | May 2026 | 201K | 32.2% | 1 | 12.1K | 1.9% | 5 | | Jun 2026 | 201K | 36.5% | 1 | 12.1K | 2.2% | 5 | | Jul 2026 | 246K | 38.9% | 1 | 12.1K | 1.9% | 5 | | Aug 2026 | 246K | 37.2% | 1 | 12.1K | 1.8% | 5 | | Sep 2026 | 165K | 36.6% | 1 | 9.9K | 2.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Assos’ and Baleaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Assos**: Measured on the search term “assos”. - **Baleaf**: Measured on the search term “baleaf”. - [Assos profile](/demand/global-en/brands/assos) - [Baleaf profile](/demand/global-en/brands/baleaf) - [All bike shorts brands worldwide](/demand/global-en/categories/bike-shorts-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Assos or Baleaf more popular in search? In September 2026, Assos had more branded searches than Baleaf among bike shorts brands worldwide. Assos had about 165,000 branded searches, while Baleaf had 9,900. Assos made up 36.6% of all bike shorts brand searches we track, and Baleaf accounted for 2.2%. ## Cite this page Brandwave. "Assos vs Baleaf: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/assos-vs-baleaf This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/assos-vs-baleaf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.