---
title: "Asset Essentials vs UpKeep: Which is more popular by branded search?"
description: "Which is more popular in search, Asset Essentials or UpKeep? Compare estimated monthly branded-search demand and Share of Search inside the CMMS software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asset-essentials-vs-upkeep"
publisher: "Brandwave"
---

# Asset Essentials vs UpKeep: Which is more popular by branded search?

Which is more popular in search, Asset Essentials or UpKeep? Compare estimated monthly branded-search demand and Share of Search inside the CMMS software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Asset Essentials and UpKeep
- **Competitive set**: CMMS software
- **Market**: Global
- **Month measured**: Aug 2026
- **Asset Essentials Share of Search**: 2.7%
- **UpKeep Share of Search**: 25.6%

## Which is more popular in search, Asset Essentials or UpKeep?

- In August 2026, UpKeep had more branded searches than Asset Essentials among CMMS software worldwide. UpKeep was estimated to have 27.2K branded searches compared to Asset Essentials’ 2.9K, and held a 25.6% Share of Search versus Asset Essentials’ 2.7%.
- UpKeep was ahead of Asset Essentials in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asset Essentials’ estimated Share of Search among CMMS software worldwide moved from 3.8% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among CMMS software worldwide moved from 35.3% to 25.6%, and its estimated monthly branded searches moved from 40.7K to 27.2K.

## How did search popularity change for CMMS software worldwide in August 2026?

- In August 2026, Asset Essentials gained estimated Share of Search among CMMS software worldwide, from 1.8% to 2.7%.
- In August 2026, UpKeep lost estimated Share of Search among CMMS software worldwide, from 26.3% to 25.6%.

## Month by month

| Month | Asset Essentials estimated searches | Asset Essentials Share of Search | Asset Essentials rank | UpKeep estimated searches | UpKeep Share of Search | UpKeep rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 3.8% | 5 | 40.7K | 35.3% | 2 |
| Nov 2025 | 1.9K | 1.9% | 5 | 33.3K | 32.7% | 2 |
| Dec 2025 | 1.6K | 1.7% | 5 | 33.3K | 36.2% | 2 |
| Jan 2026 | 1.9K | 1.8% | 5 | 33.3K | 31.6% | 2 |
| Feb 2026 | 1.9K | 1.9% | 5 | 27.3K | 27.4% | 2 |
| Mar 2026 | 1.9K | 1.6% | 5 | 33.3K | 27.6% | 2 |
| Apr 2026 | 1.9K | 1.8% | 5 | 27.3K | 25.9% | 2 |
| May 2026 | 1.6K | 1.2% | 5 | 27.3K | 20% | 3 |
| Jun 2026 | 1.9K | 1.4% | 5 | 27.2K | 20.4% | 2 |
| Jul 2026 | 1.9K | 1.8% | 5 | 27.2K | 26.3% | 2 |
| Aug 2026 | 2.9K | 2.7% | 5 | 27.2K | 25.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Asset Essentials’ and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Asset Essentials**: Measured on the search term “asset essentials”.
- **UpKeep**: Measured on the search terms “cmms upkeep”, “upkeep cmms”, “upkeep com” and “upkeep maintenance software”, summed into one figure.

- [Asset Essentials profile](/demand/global-en/brands/asset-essentials)
- [UpKeep profile](/demand/global-en/brands/upkeep)
- [All CMMS software worldwide](/demand/global-en/categories/cmms-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Asset Essentials or UpKeep?

In August 2026, UpKeep had more branded searches than Asset Essentials among CMMS software worldwide. UpKeep was estimated to have 27.2K branded searches compared to Asset Essentials’ 2.9K, and held a 25.6% Share of Search versus Asset Essentials’ 2.7%.

## Cite this page

Brandwave. "Asset Essentials vs UpKeep: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asset-essentials-vs-upkeep

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asset-essentials-vs-upkeep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.