---
title: "AssemblyAI vs Deepgram: Which is more popular by branded search?"
description: "Which is more popular in search, AssemblyAI or Deepgram? Compare estimated monthly branded-search demand and Share of Search inside the Speech to text APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/assemblyai-vs-deepgram"
publisher: "Brandwave"
---

# AssemblyAI vs Deepgram: Which is more popular by branded search?

Which is more popular in search, AssemblyAI or Deepgram? Compare estimated monthly branded-search demand and Share of Search inside the Speech to text APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AssemblyAI and Deepgram
- **Competitive set**: Speech to text APIs
- **Market**: Global
- **Month measured**: Aug 2026
- **AssemblyAI Share of Search**: 16.9%
- **Deepgram Share of Search**: 69%

## Which is more popular in search, AssemblyAI or Deepgram?

- In August 2026, Deepgram had more branded searches than AssemblyAI among speech to text APIs worldwide. Deepgram was estimated to have 74K branded searches compared to AssemblyAI’s 18.1K, and held a 69% Share of Search versus AssemblyAI’s 16.9%.
- Deepgram was ahead of AssemblyAI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AssemblyAI’s estimated Share of Search among speech to text APIs worldwide moved from 17.2% to 16.9%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Deepgram’s estimated Share of Search among speech to text APIs worldwide moved from 57.4% to 69%, and its estimated monthly branded searches moved from 60.5K to 74K.

## How did search popularity change for speech to text APIs worldwide in August 2026?

- Deepgram’s estimated Share of Search among speech to text APIs worldwide has gained ground for 3 months in a row, from 65.7% to 69% in August 2026.

## Month by month

| Month | AssemblyAI estimated searches | AssemblyAI Share of Search | AssemblyAI rank | Deepgram estimated searches | Deepgram Share of Search | Deepgram rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 17.2% | 2 | 60.5K | 57.4% | 1 |
| Nov 2025 | 18.1K | 20% | 2 | 49.5K | 54.6% | 1 |
| Dec 2025 | 14.8K | 15.7% | 2 | 60.5K | 64.4% | 1 |
| Jan 2026 | 18.1K | 18.8% | 2 | 60.5K | 62.7% | 1 |
| Feb 2026 | 18.1K | 18.8% | 2 | 60.5K | 62.7% | 1 |
| Mar 2026 | 22.2K | 19.5% | 2 | 74K | 64.9% | 1 |
| Apr 2026 | 22.2K | 19.6% | 2 | 74K | 65.3% | 1 |
| May 2026 | 22.2K | 19.7% | 2 | 74K | 65.7% | 1 |
| Jun 2026 | 18.1K | 16.7% | 2 | 74K | 68.2% | 1 |
| Jul 2026 | 18.1K | 16.8% | 2 | 74K | 68.5% | 1 |
| Aug 2026 | 18.1K | 16.9% | 2 | 74K | 69% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AssemblyAI’s and Deepgram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AssemblyAI**: Measured on the search term “assemblyai”.
- **Deepgram**: Measured on the search term “deepgram”.

- [AssemblyAI profile](/demand/global-en/brands/assemblyai)
- [Deepgram profile](/demand/global-en/brands/deepgram)
- [All speech to text APIs worldwide](/demand/global-en/categories/speech-to-text-apis): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AssemblyAI or Deepgram?

In August 2026, Deepgram had more branded searches than AssemblyAI among speech to text APIs worldwide. Deepgram was estimated to have 74K branded searches compared to AssemblyAI’s 18.1K, and held a 69% Share of Search versus AssemblyAI’s 16.9%.

## Cite this page

Brandwave. "AssemblyAI vs Deepgram: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/assemblyai-vs-deepgram

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/assemblyai-vs-deepgram. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.