---
title: "ASOS vs Zara: Which is more popular by branded search?"
description: "Which is more popular in search, ASOS or Zara? Compare estimated monthly branded-search demand and Share of Search inside the Dresses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asos-vs-zara"
publisher: "Brandwave"
---

# ASOS vs Zara: Which is more popular by branded search?

Which is more popular in search, ASOS or Zara? Compare estimated monthly branded-search demand and Share of Search inside the Dresses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASOS and Zara
- **Competitive set**: Dresses
- **Market**: Global
- **Month measured**: Aug 2026
- **ASOS Share of Search**: 8.5%
- **Zara Share of Search**: 62.9%

## Which is more popular in search, ASOS or Zara?

- In August 2026, Zara had more branded searches than ASOS among dresses worldwide. Zara was estimated to have 37.2M branded searches compared to ASOS’s 5M, and held a 62.9% Share of Search versus ASOS’s 8.5%.
- Zara was ahead of ASOS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASOS’s estimated Share of Search among dresses worldwide moved from 9.6% to 8.5%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 11 months ending August 2026, Zara’s estimated Share of Search among dresses worldwide moved from 58.2% to 62.9%, and its estimated monthly branded searches held steady at 37.2M.

## How did search popularity change for dresses worldwide in August 2026?

- Zara’s estimated Share of Search among dresses worldwide has gained ground for 3 months in a row, from 58% to 62.9% in August 2026.
- Estimated monthly branded searches for ASOS worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.

## Month by month

| Month | ASOS estimated searches | ASOS Share of Search | ASOS rank | Zara estimated searches | Zara Share of Search | Zara rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 9.6% | 3 | 37.2M | 58.2% | 1 |
| Nov 2025 | 7.5M | 10.2% | 3 | 45.5M | 61.8% | 1 |
| Dec 2025 | 6.1M | 8.5% | 3 | 45.5M | 63% | 1 |
| Jan 2026 | 6.1M | 10.2% | 3 | 37.2M | 61.8% | 1 |
| Feb 2026 | 5M | 10.1% | 3 | 30.4M | 61.7% | 1 |
| Mar 2026 | 6.1M | 10.1% | 3 | 37.2M | 61.7% | 1 |
| Apr 2026 | 6.1M | 10.1% | 3 | 37.2M | 61.7% | 1 |
| May 2026 | 6.1M | 9.5% | 3 | 37.2M | 58% | 1 |
| Jun 2026 | 5M | 7.9% | 3 | 37.2M | 59.1% | 1 |
| Jul 2026 | 5M | 8.5% | 3 | 37.2M | 62.9% | 1 |
| Aug 2026 | 5M | 8.5% | 3 | 37.2M | 62.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASOS’s and Zara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASOS**: Measured on the search term “asos”.
- **Zara**: Measured on the search term “zara”.

- [ASOS profile](/demand/global-en/brands/asos)
- [Zara profile](/demand/global-en/brands/zara)
- [All dresses worldwide](/demand/global-en/categories/dresses): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASOS or Zara?

In August 2026, Zara had more branded searches than ASOS among dresses worldwide. Zara was estimated to have 37.2M branded searches compared to ASOS’s 5M, and held a 62.9% Share of Search versus ASOS’s 8.5%.

## Cite this page

Brandwave. "ASOS vs Zara: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asos-vs-zara

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asos-vs-zara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.