--- title: "ASOS vs Vestiaire Collective: Which is searched more?" description: "Is ASOS or Vestiaire Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asos-vs-vestiaire-collective" publisher: "Brandwave" --- # ASOS vs Vestiaire Collective: Which is searched more? Is ASOS or Vestiaire Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASOS and Vestiaire Collective - **Competitive set**: Fashion marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **ASOS Share of Search**: 14.1% - **Vestiaire Collective Share of Search**: 1.5% ## Is ASOS or Vestiaire Collective more popular in search? - In September 2026, ASOS had more branded searches than Vestiaire Collective among fashion marketplaces worldwide. ASOS had about 5 million branded searches, while Vestiaire Collective had 550,000. ASOS made up 14.1% of all fashion marketplace searches we track, and Vestiaire Collective accounted for 1.5%. - ASOS was ahead of Vestiaire Collective in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASOS’s share of searches among fashion marketplaces worldwide moved from 17.4% to 14.1%, and its estimated monthly branded searches moved from 6.1M to 5M. - Across the 12 months ending September 2026, Vestiaire Collective’s share of searches among fashion marketplaces worldwide moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 673K to 550K. ## Top fashion marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASOS was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Vestiaire Collective was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ASOS and Vestiaire Collective were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Farfetch | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | SSENSE | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The RealReal | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ASOS | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Vestiaire Collective | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Poshmark | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Depop | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Zalando | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Shopbop | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Net-a-Porter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fashion marketplaces - Asked ChatGPT "Which fashion marketplace should I shop at?": 1. ASOS, 2. The RealReal, 3. Poshmark, 4. Shopbop - Asked ChatGPT "What are the best fashion marketplaces?": 1. SSENSE, 2. Farfetch, 3. Depop, 4. Vestiaire Collective, 5. The RealReal, 6. Poshmark - Asked ChatGPT "What's the best fashion marketplace for designer clothes and accessories?": 1. Farfetch, 2. Vestiaire Collective, 3. The RealReal, 4. SSENSE - Searched Google, AI Overview "fashion marketplaces": 1. Farfetch, 2. SSENSE, 3. Zalando, 4. ASOS, 5. Poshmark, 6. Depop, 7. Vestiaire Collective, 8. The RealReal - Searched Google, AI Overview "clothes shopping online": 1. ASOS Not named in any answer: Net-a-Porter. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fashion marketplaces worldwide in September 2026? - ASOS’s share of searches among fashion marketplaces worldwide has lost ground for 3 months in a row, from 14.7% to 14.1% in September 2026. - Estimated monthly branded searches for Vestiaire Collective worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026. ## Month by month | Month | ASOS estimated searches | ASOS Share of Search | ASOS rank | Vestiaire Collective estimated searches | Vestiaire Collective Share of Search | Vestiaire Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 17.4% | 2 | 673K | 1.9% | 8 | | Nov 2025 | 7.5M | 15.9% | 2 | 673K | 1.4% | 8 | | Dec 2025 | 6.1M | 15.4% | 2 | 550K | 1.4% | 8 | | Jan 2026 | 6.1M | 17% | 2 | 673K | 1.9% | 7 | | Feb 2026 | 5M | 16.5% | 2 | 550K | 1.8% | 7 | | Mar 2026 | 6.1M | 16.9% | 2 | 550K | 1.5% | 8 | | Apr 2026 | 6.1M | 17.6% | 2 | 550K | 1.6% | 8 | | May 2026 | 6.1M | 17.6% | 2 | 550K | 1.6% | 7 | | Jun 2026 | 5M | 14.7% | 2 | 450K | 1.3% | 9 | | Jul 2026 | 5M | 14.4% | 2 | 450K | 1.3% | 9 | | Aug 2026 | 5M | 14.3% | 2 | 550K | 1.6% | 7 | | Sep 2026 | 5M | 14.1% | 2 | 550K | 1.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using ASOS’s and Vestiaire Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASOS**: Measured on the search term “asos”. - **Vestiaire Collective**: Measured on the search term “vestiaire collective”. - [ASOS profile](/demand/global-en/brands/asos) - [Vestiaire Collective profile](/demand/global-en/brands/vestiaire-collective) - [All fashion marketplaces worldwide](/demand/global-en/categories/fashion-marketplaces): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASOS or Vestiaire Collective more popular in search? In September 2026, ASOS had more branded searches than Vestiaire Collective among fashion marketplaces worldwide. ASOS had about 5 million branded searches, while Vestiaire Collective had 550,000. ASOS made up 14.1% of all fashion marketplace searches we track, and Vestiaire Collective accounted for 1.5%. ## Cite this page Brandwave. "ASOS vs Vestiaire Collective: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asos-vs-vestiaire-collective This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asos-vs-vestiaire-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.