--- title: "ASOS vs Mango: Which is searched more?" description: "Is ASOS or Mango more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dresses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asos-vs-mango-fashion" publisher: "Brandwave" --- # ASOS vs Mango: Which is searched more? Is ASOS or Mango more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dresses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASOS and Mango - **Competitive set**: Dresses - **Market**: Global - **Month measured**: Sep 2026 - **ASOS Share of Search**: 8.4% - **Mango Share of Search**: 0.29% ## Is ASOS or Mango more popular in search? - In September 2026, ASOS had more branded searches than Mango among dresses worldwide. ASOS had about 5 million branded searches, while Mango had 171,000. ASOS made up 8.4% of all dress searches we track, and Mango accounted for 0.29%. - ASOS was ahead of Mango in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASOS’s share of searches among dresses worldwide moved from 9.5% to 8.4%, and its estimated monthly branded searches moved from 6.1M to 5M. - Across the 12 months ending September 2026, Mango’s share of searches among dresses worldwide moved from 0.25% to 0.29%, and its estimated monthly branded searches moved from 160K to 171K. ## Top dresses in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither ASOS nor Mango showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Zara | 1 of 3 | 0 of 2 | 1 of 5 | | H&M | 0 of 3 | 0 of 2 | 0 of 5 | | ASOS | 0 of 3 | 0 of 2 | 0 of 5 | | Lulus | 1 of 3 | 1 of 2 | 2 of 5 | | Mango | 0 of 3 | 0 of 2 | 0 of 5 | | Reformation | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dresses - Asked ChatGPT "Which dress should I buy?": named none of the brands we track - Asked ChatGPT "What are the best dress brands?": 1. Reformation, 2. Lulus, 3. Zara - Asked ChatGPT "What's the best dress for a special occasion?": named none of the brands we track - Searched Google, AI Overview "dresses": 1. Lulus - Searched Google, AI Overview "women's dresses": named none of the brands we track Not named in any answer: H&M, ASOS and Mango. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for dresses worldwide in September 2026? - ASOS’s share of searches among dresses worldwide has gained ground for 3 months in a row, from 7.9% to 8.4% in September 2026. ## Month by month | Month | ASOS estimated searches | ASOS Share of Search | ASOS rank | Mango estimated searches | Mango Share of Search | Mango rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 9.5% | 3 | 160K | 0.25% | 4 | | Nov 2025 | 7.5M | 10.1% | 3 | 196K | 0.26% | 4 | | Dec 2025 | 6.1M | 8.5% | 3 | 185K | 0.25% | 4 | | Jan 2026 | 6.1M | 10.1% | 3 | 160K | 0.26% | 4 | | Feb 2026 | 5M | 10.1% | 3 | 160K | 0.32% | 5 | | Mar 2026 | 6.1M | 10.1% | 3 | 226K | 0.37% | 5 | | Apr 2026 | 6.1M | 10.1% | 3 | 209K | 0.35% | 5 | | May 2026 | 6.1M | 9.5% | 3 | 311K | 0.48% | 4 | | Jun 2026 | 5M | 7.9% | 3 | 245K | 0.39% | 4 | | Jul 2026 | 5M | 8.4% | 3 | 226K | 0.38% | 4 | | Aug 2026 | 5M | 8.4% | 3 | 184K | 0.31% | 5 | | Sep 2026 | 5M | 8.4% | 3 | 171K | 0.29% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ASOS’s and Mango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASOS**: Measured on the search term “asos”. - **Mango**: Measured on the search terms “mango clothing” and “mango dresses”, summed into one figure. - [ASOS profile](/demand/global-en/brands/asos) - [Mango profile](/demand/global-en/brands/mango-fashion) - [All dresses worldwide](/demand/global-en/categories/dresses): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASOS or Mango more popular in search? In September 2026, ASOS had more branded searches than Mango among dresses worldwide. ASOS had about 5 million branded searches, while Mango had 171,000. ASOS made up 8.4% of all dress searches we track, and Mango accounted for 0.29%. ## Cite this page Brandwave. "ASOS vs Mango: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asos-vs-mango-fashion This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asos-vs-mango-fashion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.