---
title: "ASOS vs Lulus: Which is more popular by branded search?"
description: "Which is more popular in search, ASOS or Lulus? Compare estimated monthly branded-search demand and Share of Search inside the Dresses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asos-vs-lulus"
publisher: "Brandwave"
---

# ASOS vs Lulus: Which is more popular by branded search?

Which is more popular in search, ASOS or Lulus? Compare estimated monthly branded-search demand and Share of Search inside the Dresses set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASOS and Lulus
- **Competitive set**: Dresses
- **Market**: Global
- **Month measured**: Aug 2026
- **ASOS Share of Search**: 8.5%
- **Lulus Share of Search**: 0.34%

## Which is more popular in search, ASOS or Lulus?

- In August 2026, ASOS had more branded searches than Lulus among dresses worldwide. ASOS was estimated to have 5M branded searches compared to Lulus’ 201K, and held an 8.5% Share of Search versus Lulus’ 0.34%.
- ASOS was ahead of Lulus in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASOS’s estimated Share of Search among dresses worldwide moved from 9.6% to 8.5%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 11 months ending August 2026, Lulus’ estimated Share of Search among dresses worldwide moved from 0.21% to 0.34%, and its estimated monthly branded searches moved from 135K to 201K.

## How did search popularity change for dresses worldwide in August 2026?

- Estimated monthly branded searches for Lulus worldwide rose 48.9% over 11 measured months, from 135K to 201K in August 2026.
- Estimated monthly branded searches for ASOS worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.

## Month by month

| Month | ASOS estimated searches | ASOS Share of Search | ASOS rank | Lulus estimated searches | Lulus Share of Search | Lulus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 9.6% | 3 | 135K | 0.21% | 4 |
| Nov 2025 | 7.5M | 10.2% | 3 | 110K | 0.15% | 4 |
| Dec 2025 | 6.1M | 8.5% | 3 | 90.5K | 0.13% | 4 |
| Jan 2026 | 6.1M | 10.2% | 3 | 135K | 0.22% | 4 |
| Feb 2026 | 5M | 10.1% | 3 | 165K | 0.33% | 4 |
| Mar 2026 | 6.1M | 10.1% | 3 | 246K | 0.41% | 4 |
| Apr 2026 | 6.1M | 10.1% | 3 | 246K | 0.41% | 4 |
| May 2026 | 6.1M | 9.5% | 3 | 246K | 0.38% | 4 |
| Jun 2026 | 5M | 7.9% | 3 | 201K | 0.32% | 4 |
| Jul 2026 | 5M | 8.5% | 3 | 201K | 0.34% | 4 |
| Aug 2026 | 5M | 8.5% | 3 | 201K | 0.34% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASOS’s and Lulus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASOS**: Measured on the search term “asos”.
- **Lulus**: Measured on the search term “lulus dresses”.

- [ASOS profile](/demand/global-en/brands/asos)
- [Lulus profile](/demand/global-en/brands/lulus)
- [All dresses worldwide](/demand/global-en/categories/dresses): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASOS or Lulus?

In August 2026, ASOS had more branded searches than Lulus among dresses worldwide. ASOS was estimated to have 5M branded searches compared to Lulus’ 201K, and held an 8.5% Share of Search versus Lulus’ 0.34%.

## Cite this page

Brandwave. "ASOS vs Lulus: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asos-vs-lulus

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asos-vs-lulus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.