---
title: "ASOS vs Farfetch: Which is more popular by branded search?"
description: "Which is more popular in search, ASOS or Farfetch? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asos-vs-farfetch"
publisher: "Brandwave"
---

# ASOS vs Farfetch: Which is more popular by branded search?

Which is more popular in search, ASOS or Farfetch? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASOS and Farfetch
- **Competitive set**: Fashion marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **ASOS Share of Search**: 18.2%
- **Farfetch Share of Search**: 5.5%

## Which is more popular in search, ASOS or Farfetch?

- In August 2026, ASOS had more branded searches than Farfetch among fashion marketplaces worldwide. ASOS was estimated to have 5M branded searches compared to Farfetch’s 1.5M, and held an 18.2% Share of Search versus Farfetch’s 5.5%.
- ASOS was ahead of Farfetch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASOS’s estimated Share of Search among fashion marketplaces worldwide moved from 21.3% to 18.2%, and its estimated monthly branded searches moved from 6.1M to 5M.
- Across the 11 months ending August 2026, Farfetch’s estimated Share of Search among fashion marketplaces worldwide moved from 5.2% to 5.5%, and its estimated monthly branded searches held steady at 1.5M.

## How did search popularity change for fashion marketplaces worldwide in August 2026?

- Estimated monthly branded searches for ASOS worldwide fell 18.3% over 11 measured months, from 6.1M to 5M in August 2026.

## Month by month

| Month | ASOS estimated searches | ASOS Share of Search | ASOS rank | Farfetch estimated searches | Farfetch Share of Search | Farfetch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.1M | 21.3% | 2 | 1.5M | 5.2% | 3 |
| Nov 2025 | 7.5M | 18.5% | 2 | 1.8M | 4.5% | 3 |
| Dec 2025 | 6.1M | 18.3% | 2 | 1.8M | 5.5% | 3 |
| Jan 2026 | 6.1M | 21% | 2 | 1.8M | 6.3% | 3 |
| Feb 2026 | 5M | 21.1% | 2 | 1.5M | 6.3% | 3 |
| Mar 2026 | 6.1M | 21.1% | 2 | 1.8M | 6.3% | 3 |
| Apr 2026 | 6.1M | 21.3% | 2 | 1.5M | 5.2% | 3 |
| May 2026 | 6.1M | 21.3% | 2 | 1.5M | 5.2% | 3 |
| Jun 2026 | 5M | 18.1% | 2 | 1.5M | 5.4% | 3 |
| Jul 2026 | 5M | 18.1% | 2 | 1.5M | 5.4% | 3 |
| Aug 2026 | 5M | 18.2% | 2 | 1.5M | 5.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASOS’s and Farfetch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASOS**: Measured on the search term “asos”.
- **Farfetch**: Measured on the search term “farfetch”.

- [ASOS profile](/demand/global-en/brands/asos)
- [Farfetch profile](/demand/global-en/brands/farfetch)
- [All fashion marketplaces worldwide](/demand/global-en/categories/fashion-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASOS or Farfetch?

In August 2026, ASOS had more branded searches than Farfetch among fashion marketplaces worldwide. ASOS was estimated to have 5M branded searches compared to Farfetch’s 1.5M, and held an 18.2% Share of Search versus Farfetch’s 5.5%.

## Cite this page

Brandwave. "ASOS vs Farfetch: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asos-vs-farfetch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asos-vs-farfetch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.