---
title: "Asmodee vs Fantasy Flight: Which is more popular by branded search?"
description: "Which is more popular in search, Asmodee or Fantasy Flight? Compare estimated monthly branded-search demand and Share of Search inside the Board game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asmodee-vs-fantasy-flight"
publisher: "Brandwave"
---

# Asmodee vs Fantasy Flight: Which is more popular by branded search?

Which is more popular in search, Asmodee or Fantasy Flight? Compare estimated monthly branded-search demand and Share of Search inside the Board game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Asmodee and Fantasy Flight
- **Competitive set**: Board game publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Asmodee Share of Search**: 10.7%
- **Fantasy Flight Share of Search**: 39%

## Which is more popular in search, Asmodee or Fantasy Flight?

- In August 2026, Fantasy Flight had more branded searches than Asmodee among board game publishers worldwide. Fantasy Flight was estimated to have 270K branded searches compared to Asmodee’s 74K, and held a 39% Share of Search versus Asmodee’s 10.7%.
- Fantasy Flight was ahead of Asmodee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game publishers worldwide moved from 10.6% to 10.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Fantasy Flight’s estimated Share of Search among board game publishers worldwide moved from 38.5% to 39%, and its estimated monthly branded searches held steady at 270K.

## How did search popularity change for board game publishers worldwide in August 2026?

- In August 2026, Fantasy Flight gained estimated Share of Search among board game publishers worldwide, from 37.7% to 39%.

## Month by month

| Month | Asmodee estimated searches | Asmodee Share of Search | Asmodee rank | Fantasy Flight estimated searches | Fantasy Flight Share of Search | Fantasy Flight rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 10.6% | 4 | 270K | 38.5% | 1 |
| Nov 2025 | 90.5K | 11.6% | 4 | 270K | 34.7% | 1 |
| Dec 2025 | 74K | 9.7% | 4 | 220K | 29% | 2 |
| Jan 2026 | 74K | 10% | 4 | 270K | 36.5% | 1 |
| Feb 2026 | 60.5K | 9.6% | 4 | 220K | 34.8% | 1 |
| Mar 2026 | 74K | 10.7% | 4 | 270K | 39% | 1 |
| Apr 2026 | 74K | 11.1% | 4 | 270K | 40.5% | 1 |
| May 2026 | 74K | 11.1% | 4 | 270K | 40.3% | 1 |
| Jun 2026 | 60.5K | 10% | 4 | 220K | 36.4% | 1 |
| Jul 2026 | 74K | 10.3% | 4 | 270K | 37.7% | 1 |
| Aug 2026 | 74K | 10.7% | 4 | 270K | 39% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Asmodee’s and Fantasy Flight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Asmodee**: Measured on the search term “asmodee”.
- **Fantasy Flight**: Measured on the search terms “fantasy flight” and “fantasy flight games”, summed into one figure.

- [Asmodee profile](/demand/global-en/brands/asmodee)
- [Fantasy Flight profile](/demand/global-en/brands/fantasy-flight)
- [All board game publishers worldwide](/demand/global-en/categories/board-game-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Asmodee or Fantasy Flight?

In August 2026, Fantasy Flight had more branded searches than Asmodee among board game publishers worldwide. Fantasy Flight was estimated to have 270K branded searches compared to Asmodee’s 74K, and held a 39% Share of Search versus Asmodee’s 10.7%.

## Cite this page

Brandwave. "Asmodee vs Fantasy Flight: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asmodee-vs-fantasy-flight

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asmodee-vs-fantasy-flight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.