---
title: "Asmodee vs Barbie: Which is more popular by branded search?"
description: "Which is more popular in search, Asmodee or Barbie? Compare estimated monthly branded-search demand and Share of Search inside the Board game brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asmodee-vs-barbie"
publisher: "Brandwave"
---

# Asmodee vs Barbie: Which is more popular by branded search?

Which is more popular in search, Asmodee or Barbie? Compare estimated monthly branded-search demand and Share of Search inside the Board game brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Asmodee and Barbie
- **Competitive set**: Board game brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Asmodee Share of Search**: 3.3%
- **Barbie Share of Search**: 81.6%

## Which is more popular in search, Asmodee or Barbie?

- In August 2026, Barbie had more branded searches than Asmodee among board game brands worldwide. Barbie was estimated to have 1.8M branded searches compared to Asmodee’s 74K, and held an 81.6% Share of Search versus Asmodee’s 3.3%.
- Barbie was ahead of Asmodee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game brands worldwide moved from 2.8% to 3.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Barbie’s estimated Share of Search among board game brands worldwide moved from 84.4% to 81.6%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

## How did search popularity change for board game brands worldwide in August 2026?

- In August 2026, Barbie gained estimated Share of Search among board game brands worldwide, from 80.9% to 81.6%.

## Month by month

| Month | Asmodee estimated searches | Asmodee Share of Search | Asmodee rank | Barbie estimated searches | Barbie Share of Search | Barbie rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 2.8% | 4 | 2.2M | 84.4% | 1 |
| Nov 2025 | 90.5K | 3.3% | 4 | 2.2M | 81.9% | 1 |
| Dec 2025 | 74K | 2.3% | 4 | 2.7M | 83.9% | 1 |
| Jan 2026 | 74K | 2.8% | 4 | 2.2M | 83.5% | 1 |
| Feb 2026 | 60.5K | 2.7% | 4 | 1.8M | 82.1% | 1 |
| Mar 2026 | 74K | 2.8% | 4 | 2.2M | 84.4% | 1 |
| Apr 2026 | 74K | 2.8% | 4 | 2.2M | 85.3% | 1 |
| May 2026 | 74K | 3.3% | 4 | 1.8M | 82.5% | 1 |
| Jun 2026 | 60.5K | 2.7% | 4 | 1.8M | 83% | 1 |
| Jul 2026 | 74K | 3.3% | 4 | 1.8M | 80.9% | 1 |
| Aug 2026 | 74K | 3.3% | 4 | 1.8M | 81.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Asmodee’s and Barbie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Asmodee**: Measured on the search term “asmodee”.
- **Barbie**: Measured on the search term “barbie”.

- [Asmodee profile](/demand/global-en/brands/asmodee)
- [Barbie profile](/demand/global-en/brands/barbie)
- [All board game brands worldwide](/demand/global-en/categories/board-game-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Asmodee or Barbie?

In August 2026, Barbie had more branded searches than Asmodee among board game brands worldwide. Barbie was estimated to have 1.8M branded searches compared to Asmodee’s 74K, and held an 81.6% Share of Search versus Asmodee’s 3.3%.

## Cite this page

Brandwave. "Asmodee vs Barbie: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asmodee-vs-barbie

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asmodee-vs-barbie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.