---
title: "AskNicely vs Refiner: Which is more popular by branded search?"
description: "Which is more popular in search, AskNicely or Refiner? Compare estimated monthly branded-search demand and Share of Search inside the NPS feedback platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asknicely-vs-refiner"
publisher: "Brandwave"
---

# AskNicely vs Refiner: Which is more popular by branded search?

Which is more popular in search, AskNicely or Refiner? Compare estimated monthly branded-search demand and Share of Search inside the NPS feedback platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AskNicely and Refiner
- **Competitive set**: NPS feedback platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **AskNicely Share of Search**: 42.9%
- **Refiner Share of Search**: 0.1%

## Which is more popular in search, AskNicely or Refiner?

- In August 2026, AskNicely had more branded searches than Refiner among NPS feedback platforms worldwide. AskNicely was estimated to have 4.4K branded searches compared to Refiner’s 10, and held a 42.9% Share of Search versus Refiner’s 0.1%.
- AskNicely was ahead of Refiner in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AskNicely’s estimated Share of Search among NPS feedback platforms worldwide moved from 31.8% to 42.9%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 11 months ending August 2026, Refiner’s estimated Share of Search among NPS feedback platforms worldwide moved from 0% to 0.1%, and its estimated monthly branded searches moved from 0 to 10.

## How did search popularity change for NPS feedback platforms worldwide in August 2026?

- In August 2026, AskNicely gained estimated Share of Search among NPS feedback platforms worldwide, from 37.5% to 42.9%.

## Month by month

| Month | AskNicely estimated searches | AskNicely Share of Search | AskNicely rank | Refiner estimated searches | Refiner Share of Search | Refiner rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 31.8% | 2 | 0 | 0% | 5 |
| Nov 2025 | 3.6K | 36.3% | 2 | 0 | 0% | 5 |
| Dec 2025 | 2.9K | 35% | 2 | 0 | 0% | 5 |
| Jan 2026 | 3.6K | 34.7% | 2 | 20 | 0.19% | 5 |
| Feb 2026 | 2.9K | 31.4% | 2 | 10 | 0.11% | 5 |
| Mar 2026 | 3.6K | 31.9% | 2 | 20 | 0.18% | 5 |
| Apr 2026 | 3.6K | 35.2% | 2 | 10 | 0.1% | 5 |
| May 2026 | 4.4K | 45% | 1 | 10 | 0.1% | 5 |
| Jun 2026 | 4.4K | 40.4% | 2 | 20 | 0.18% | 5 |
| Jul 2026 | 4.4K | 37.5% | 1 | 20 | 0.17% | 5 |
| Aug 2026 | 4.4K | 42.9% | 1 | 10 | 0.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AskNicely’s and Refiner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AskNicely**: Measured on the search terms “asknicely” and “asknicely nps”, summed into one figure.
- **Refiner**: Measured on the search term “refiner nps”.

- [AskNicely profile](/demand/global-en/brands/asknicely)
- [Refiner profile](/demand/global-en/brands/refiner)
- [All NPS feedback platforms worldwide](/demand/global-en/categories/nps-feedback-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AskNicely or Refiner?

In August 2026, AskNicely had more branded searches than Refiner among NPS feedback platforms worldwide. AskNicely was estimated to have 4.4K branded searches compared to Refiner’s 10, and held a 42.9% Share of Search versus Refiner’s 0.1%.

## Cite this page

Brandwave. "AskNicely vs Refiner: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asknicely-vs-refiner

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asknicely-vs-refiner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.