--- title: "Askable vs Qualtrics: Which is more popular?" description: "Is Askable or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Panel research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/askable-vs-qualtrics" publisher: "Brandwave" --- # Askable vs Qualtrics: Which is more popular? Is Askable or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Panel research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Askable and Qualtrics - **Competitive set**: Panel research platforms - **Market**: Global - **Month measured**: Oct 2026 - **Askable Share of Search**: 11.8% - **Qualtrics Share of Search**: 0.14% ## Is Askable or Qualtrics more popular in search? - In October 2026, Askable had more branded searches than Qualtrics among panel research platforms worldwide. Askable had about 33,100 branded searches, while Qualtrics had 390. Askable made up 11.8% of all panel research platform searches we track, and Qualtrics accounted for 0.14%. - Askable was ahead of Qualtrics in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Askable’s share of searches among panel research platforms worldwide moved from 3% to 11.8%, and its estimated monthly branded searches moved from 14.8K to 33.1K. - Across the 12 months ending October 2026, Qualtrics’ share of searches among panel research platforms worldwide moved from 0.08% to 0.14%, and its estimated monthly branded searches held steady at 390. ## Top panel research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Askable did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Prolific | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | User Interviews | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Respondent | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Qualtrics | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | CloudResearch | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Amazon Mechanical Turk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Askable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TestingTime | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rally | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | UserTesting | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about panel research platforms - Asked ChatGPT "Which panel research platform should I use?": 1. Prolific, 2. CloudResearch, 3. Respondent, 4. User Interviews - Asked ChatGPT "What are the best panel research platforms?": 1. Prolific, 2. Respondent, 3. User Interviews, 4. Qualtrics - Asked ChatGPT "What's the best panel research platform for a research team?": 1. User Interviews, 2. Qualtrics, 3. Prolific, 4. Respondent - Searched Google, AI Overview "panel research platforms": 1. Qualtrics, 2. User Interviews, 3. CloudResearch - Searched Google, AI Overview "research participant platform": 1. Prolific, 2. User Interviews, 3. Respondent, 4. CloudResearch Not named in any answer: Amazon Mechanical Turk, Askable, TestingTime, Rally and UserTesting. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for panel research platforms worldwide in October 2026? - In October 2026, Respondent overtook Askable and CloudResearch to rank 3rd among panel research platforms worldwide, with 12.5% of the searches. - In October 2026, Askable lost share of searches among panel research platforms worldwide, from 12.6% to 11.8%. ## How has branded search for Askable and Qualtrics changed worldwide over the last 12 months? | Month | Askable estimated searches | Askable Share of Search | Askable rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.8K | 3% | 5 | 390 | 0.08% | 9 | | Dec 2025 | 12.1K | 3% | 5 | 390 | 0.1% | 9 | | Jan 2026 | 14.8K | 2.9% | 5 | 390 | 0.08% | 9 | | Feb 2026 | 18.1K | 4.6% | 5 | 480 | 0.12% | 9 | | Mar 2026 | 22.2K | 4.6% | 5 | 480 | 0.1% | 9 | | Apr 2026 | 18.1K | 3.8% | 5 | 480 | 0.1% | 9 | | May 2026 | 22.2K | 5.2% | 5 | 480 | 0.11% | 9 | | Jun 2026 | 22.2K | 6.1% | 5 | 480 | 0.13% | 9 | | Jul 2026 | 18.1K | 5.1% | 5 | 480 | 0.14% | 9 | | Aug 2026 | 27.1K | 8.4% | 5 | 390 | 0.12% | 9 | | Sep 2026 | 40.5K | 12.6% | 3 | 390 | 0.12% | 9 | | Oct 2026 | 33.1K | 11.8% | 4 | 390 | 0.14% | 9 | ## How are Askable’s and Qualtrics’ branded searches counted? Brandwave collects information about searches that people make online using Askable’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Askable**: Measured on the search term “askable”. - **Qualtrics**: Measured on the search term “qualtrics panel”. - [Askable profile](/demand/global-en/brands/askable) - [Qualtrics profile](/demand/global-en/brands/qualtrics) - [All panel research platforms worldwide](/demand/global-en/categories/panel-research-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Askable or Qualtrics more popular in search? In October 2026, Askable had more branded searches than Qualtrics among panel research platforms worldwide. Askable had about 33,100 branded searches, while Qualtrics had 390. Askable made up 11.8% of all panel research platform searches we track, and Qualtrics accounted for 0.14%. ## Cite this page Brandwave. "Askable vs Qualtrics: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/askable-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/askable-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.