---
title: "ASICS vs Saucony: Which is more popular by branded search?"
description: "Which is more popular in search, ASICS or Saucony? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asics-vs-saucony"
publisher: "Brandwave"
---

# ASICS vs Saucony: Which is more popular by branded search?

Which is more popular in search, ASICS or Saucony? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASICS and Saucony
- **Competitive set**: Running shoe brands
- **Market**: Global
- **Month measured**: Aug 2026
- **ASICS Share of Search**: 48.8%
- **Saucony Share of Search**: 9.9%

## Which is more popular in search, ASICS or Saucony?

- In August 2026, ASICS had more branded searches than Saucony among running shoe brands worldwide. ASICS was estimated to have 9.8M branded searches compared to Saucony’s 2M, and held a 48.8% Share of Search versus Saucony’s 9.9%.
- ASICS was ahead of Saucony in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among running shoe brands worldwide moved from 47.1% to 48.8%, and its estimated monthly branded searches moved from 7.8M to 9.8M.
- Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands worldwide moved from 7.3% to 9.9%, and its estimated monthly branded searches moved from 1.2M to 2M.

## How did search popularity change for running shoe brands worldwide in August 2026?

- In August 2026, Saucony gained estimated Share of Search among running shoe brands worldwide, from 8.4% to 9.9%.
- ASICS’s estimated Share of Search among running shoe brands worldwide has gained ground for 3 months in a row, from 43.7% to 48.8% in August 2026.

## Month by month

| Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | Saucony estimated searches | Saucony Share of Search | Saucony rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.8M | 47.1% | 1 | 1.2M | 7.3% | 4 |
| Nov 2025 | 7.9M | 45.1% | 1 | 1.4M | 7.7% | 4 |
| Dec 2025 | 8M | 45.9% | 1 | 1.1M | 6.6% | 4 |
| Jan 2026 | 7.8M | 48.1% | 1 | 1.3M | 8.2% | 4 |
| Feb 2026 | 6.5M | 45.3% | 1 | 1.1M | 7.9% | 4 |
| Mar 2026 | 8M | 44.6% | 1 | 1.6M | 9% | 4 |
| Apr 2026 | 8M | 44.4% | 1 | 1.6M | 9% | 4 |
| May 2026 | 8.1M | 43.7% | 1 | 1.6M | 8.8% | 4 |
| Jun 2026 | 7.9M | 44.1% | 1 | 1.4M | 7.7% | 4 |
| Jul 2026 | 8.2M | 48.5% | 1 | 1.4M | 8.4% | 4 |
| Aug 2026 | 9.8M | 48.8% | 1 | 2M | 9.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASICS’s and Saucony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.
- **Saucony**: Measured on the search terms “saucony”, “saucony com”, “saucony endorphin”, “saucony guide”, “saucony kinvara”, “saucony ride”, “saucony running”, “saucony running shoes”, “saucony shoes” and “saucony triumph”, summed into one figure.

- [ASICS profile](/demand/global-en/brands/asics)
- [Saucony profile](/demand/global-en/brands/saucony)
- [All running shoe brands worldwide](/demand/global-en/categories/running-shoe-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASICS or Saucony?

In August 2026, ASICS had more branded searches than Saucony among running shoe brands worldwide. ASICS was estimated to have 9.8M branded searches compared to Saucony’s 2M, and held a 48.8% Share of Search versus Saucony’s 9.9%.

## Cite this page

Brandwave. "ASICS vs Saucony: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asics-vs-saucony

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asics-vs-saucony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.