---
title: "ASICS vs Puma: Which is more popular by branded search?"
description: "Which is more popular in search, ASICS or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Trainers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asics-vs-puma"
publisher: "Brandwave"
---

# ASICS vs Puma: Which is more popular by branded search?

Which is more popular in search, ASICS or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Trainers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASICS and Puma
- **Competitive set**: Trainers
- **Market**: Global
- **Month measured**: Aug 2026
- **ASICS Share of Search**: 13.1%
- **Puma Share of Search**: 12.2%

## Which is more popular in search, ASICS or Puma?

- In August 2026, ASICS had more branded searches than Puma among trainers worldwide. ASICS was estimated to have 9.8M branded searches compared to Puma’s 9.1M, and held a 13.1% Share of Search versus Puma’s 12.2%.
- The lead changed hands 4 times in the 11 months ending August 2026: Puma took it in November 2025, ASICS took it in December 2025, Puma took it in February 2026, ASICS took it in June 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among trainers worldwide moved from 11.5% to 13.1%, and its estimated monthly branded searches moved from 7.8M to 9.8M.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among trainers worldwide moved from 11.1% to 12.2%, and its estimated monthly branded searches moved from 7.5M to 9.1M.

## How did search popularity change for trainers worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among trainers worldwide, from 10.8% to 12.2%.
- In August 2026, ASICS gained estimated Share of Search among trainers worldwide, from 11.8% to 13.1%.

## Month by month

| Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | Puma estimated searches | Puma Share of Search | Puma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.8M | 11.5% | 4 | 7.5M | 11.1% | 5 |
| Nov 2025 | 7.9M | 8.7% | 5 | 9.1M | 10% | 4 |
| Dec 2025 | 8M | 10.5% | 4 | 7.5M | 9.8% | 5 |
| Jan 2026 | 7.8M | 11.2% | 4 | 7.5M | 10.7% | 5 |
| Feb 2026 | 6.5M | 10.3% | 5 | 7.5M | 11.8% | 4 |
| Mar 2026 | 8M | 10.3% | 5 | 9.1M | 11.7% | 4 |
| Apr 2026 | 8M | 11.6% | 5 | 9.1M | 13.2% | 4 |
| May 2026 | 8.1M | 10.8% | 5 | 13.6M | 18.1% | 3 |
| Jun 2026 | 7.9M | 11.4% | 4 | 7.5M | 10.9% | 5 |
| Jul 2026 | 8.2M | 11.8% | 4 | 7.5M | 10.8% | 5 |
| Aug 2026 | 9.8M | 13.1% | 4 | 9.1M | 12.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASICS’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.
- **Puma**: Measured on the search term “puma”.

- [ASICS profile](/demand/global-en/brands/asics)
- [Puma profile](/demand/global-en/brands/puma)
- [All trainers worldwide](/demand/global-en/categories/trainers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASICS or Puma?

In August 2026, ASICS had more branded searches than Puma among trainers worldwide. ASICS was estimated to have 9.8M branded searches compared to Puma’s 9.1M, and held a 13.1% Share of Search versus Puma’s 12.2%.

## Cite this page

Brandwave. "ASICS vs Puma: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asics-vs-puma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asics-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.