---
title: "ASICS vs Kookaburra: Which is more popular by branded search?"
description: "Which is more popular in search, ASICS or Kookaburra? Compare estimated monthly branded-search demand and Share of Search inside the Cricket shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asics-vs-kookaburra"
publisher: "Brandwave"
---

# ASICS vs Kookaburra: Which is more popular by branded search?

Which is more popular in search, ASICS or Kookaburra? Compare estimated monthly branded-search demand and Share of Search inside the Cricket shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASICS and Kookaburra
- **Competitive set**: Cricket shoes
- **Market**: Global
- **Month measured**: Aug 2026
- **ASICS Share of Search**: 18.5%
- **Kookaburra Share of Search**: 0.05%

## Which is more popular in search, ASICS or Kookaburra?

- In August 2026, ASICS had more branded searches than Kookaburra among cricket shoes worldwide. ASICS was estimated to have 9.8M branded searches compared to Kookaburra’s 27.1K, and held an 18.5% Share of Search versus Kookaburra’s 0.05%.
- ASICS was ahead of Kookaburra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide moved from 17% to 18.5%, and its estimated monthly branded searches moved from 7.8M to 9.8M.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket shoes worldwide moved from 0.06% to 0.05%, and its estimated monthly branded searches held steady at 27.1K.

## How did search popularity change for cricket shoes worldwide in August 2026?

- In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.

## Month by month

| Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | Kookaburra estimated searches | Kookaburra Share of Search | Kookaburra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.8M | 17% | 3 | 27.1K | 0.06% | 6 |
| Nov 2025 | 7.9M | 13.5% | 4 | 33.1K | 0.06% | 6 |
| Dec 2025 | 8M | 16.1% | 3 | 33.1K | 0.07% | 6 |
| Jan 2026 | 7.8M | 18.2% | 3 | 33.1K | 0.08% | 6 |
| Feb 2026 | 6.5M | 15.6% | 4 | 33.1K | 0.08% | 6 |
| Mar 2026 | 8M | 15.7% | 4 | 49.5K | 0.1% | 5 |
| Apr 2026 | 8M | 16.9% | 4 | 49.5K | 0.1% | 6 |
| May 2026 | 8.1M | 15.2% | 4 | 60.5K | 0.11% | 5 |
| Jun 2026 | 7.9M | 16.7% | 3 | 40.5K | 0.09% | 6 |
| Jul 2026 | 8.2M | 17.3% | 3 | 27.1K | 0.06% | 6 |
| Aug 2026 | 9.8M | 18.5% | 3 | 27.1K | 0.05% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASICS’s and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.
- **Kookaburra**: Measured on the search term “kookaburra bat”.

- [ASICS profile](/demand/global-en/brands/asics)
- [Kookaburra profile](/demand/global-en/brands/kookaburra)
- [All cricket shoes worldwide](/demand/global-en/categories/cricket-shoes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASICS or Kookaburra?

In August 2026, ASICS had more branded searches than Kookaburra among cricket shoes worldwide. ASICS was estimated to have 9.8M branded searches compared to Kookaburra’s 27.1K, and held an 18.5% Share of Search versus Kookaburra’s 0.05%.

## Cite this page

Brandwave. "ASICS vs Kookaburra: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asics-vs-kookaburra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asics-vs-kookaburra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.