---
title: "ASICS vs Gray-Nicolls: Which is more popular by branded search?"
description: "Which is more popular in search, ASICS or Gray-Nicolls? Compare estimated monthly branded-search demand and Share of Search inside the Cricket shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/asics-vs-gray-nicolls"
publisher: "Brandwave"
---

# ASICS vs Gray-Nicolls: Which is more popular by branded search?

Which is more popular in search, ASICS or Gray-Nicolls? Compare estimated monthly branded-search demand and Share of Search inside the Cricket shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASICS and Gray-Nicolls
- **Competitive set**: Cricket shoes
- **Market**: Global
- **Month measured**: Aug 2026
- **ASICS Share of Search**: 18.5%
- **Gray-Nicolls Share of Search**: 0.05%

## Which is more popular in search, ASICS or Gray-Nicolls?

- In August 2026, ASICS had more branded searches than Gray-Nicolls among cricket shoes worldwide. ASICS was estimated to have 9.8M branded searches compared to Gray-Nicolls’ 27.1K, and held an 18.5% Share of Search versus Gray-Nicolls’ 0.05%.
- ASICS was ahead of Gray-Nicolls in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ASICS’s estimated Share of Search among cricket shoes worldwide moved from 17% to 18.5%, and its estimated monthly branded searches moved from 7.8M to 9.8M.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket shoes worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for cricket shoes worldwide in August 2026?

- In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.
- Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.8M | 17% | 3 | 33.1K | 0.07% | 5 |
| Nov 2025 | 7.9M | 13.5% | 4 | 40.5K | 0.07% | 5 |
| Dec 2025 | 8M | 16.1% | 3 | 40.5K | 0.08% | 5 |
| Jan 2026 | 7.8M | 18.2% | 3 | 40.5K | 0.09% | 5 |
| Feb 2026 | 6.5M | 15.6% | 4 | 40.5K | 0.1% | 5 |
| Mar 2026 | 8M | 15.7% | 4 | 40.5K | 0.08% | 6 |
| Apr 2026 | 8M | 16.9% | 4 | 49.5K | 0.1% | 5 |
| May 2026 | 8.1M | 15.2% | 4 | 49.5K | 0.09% | 6 |
| Jun 2026 | 7.9M | 16.7% | 3 | 40.5K | 0.09% | 5 |
| Jul 2026 | 8.2M | 17.3% | 3 | 27.1K | 0.06% | 5 |
| Aug 2026 | 9.8M | 18.5% | 3 | 27.1K | 0.05% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ASICS’s and Gray-Nicolls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASICS**: Measured on the search terms “asics”, “asics com”, “asics gel kayano”, “asics gel nimbus”, “asics novablast”, “asics running shoes”, “asics shoes” and “asics superblast”, summed into one figure.
- **Gray-Nicolls**: Measured on the search term “gray nicolls”.

- [ASICS profile](/demand/global-en/brands/asics)
- [Gray-Nicolls profile](/demand/global-en/brands/gray-nicolls)
- [All cricket shoes worldwide](/demand/global-en/categories/cricket-shoes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ASICS or Gray-Nicolls?

In August 2026, ASICS had more branded searches than Gray-Nicolls among cricket shoes worldwide. ASICS was estimated to have 9.8M branded searches compared to Gray-Nicolls’ 27.1K, and held an 18.5% Share of Search versus Gray-Nicolls’ 0.05%.

## Cite this page

Brandwave. "ASICS vs Gray-Nicolls: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asics-vs-gray-nicolls

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asics-vs-gray-nicolls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.