--- title: "ASICS vs Gilbert: Which is searched more?" description: "Is ASICS or Gilbert more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asics-vs-gilbert" publisher: "Brandwave" --- # ASICS vs Gilbert: Which is searched more? Is ASICS or Gilbert more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rugby boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and Gilbert - **Competitive set**: Rugby boot brands - **Market**: Global - **Month measured**: Sep 2026 - **ASICS Share of Search**: 9.5% - **Gilbert Share of Search**: 0.01% ## Is ASICS or Gilbert more popular in search? - In September 2026, ASICS had more branded searches than Gilbert among rugby boot brands worldwide. ASICS had about 6.1 million branded searches, while Gilbert had 6,600. ASICS made up 9.5% of all rugby boot brand searches we track, and Gilbert accounted for 0.01%. - ASICS was ahead of Gilbert in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASICS’s share of searches among rugby boot brands worldwide moved from 8.8% to 9.5%, and its estimated monthly branded searches held steady at 6.1M. - Across the 12 months ending September 2026, Gilbert’s share of searches among rugby boot brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 6.6K. ## Top rugby boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gilbert was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ASICS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gilbert was listed before ASICS in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canterbury | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mizuno | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Gilbert | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ASICS | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | New Balance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rugby boot brands - Asked ChatGPT "Which rugby boot brand should I buy?": 1. Canterbury, 2. Adidas, 3. Mizuno, 4. Nike - Asked ChatGPT "What are the best rugby boot brands?": 1. Canterbury, 2. Adidas, 3. Nike, 4. Mizuno, 5. Gilbert - Asked ChatGPT "What's the best rugby boot brand for traction on grass?": 1. Canterbury, 2. Adidas, 3. Gilbert - Searched Google, AI Overview "rugby boots for forwards": 1. Adidas, 2. Gilbert, 3. Canterbury - Searched Google, AI Overview "rugby boot brands": 1. Adidas, 2. Canterbury, 3. Gilbert, 4. Mizuno, 5. Nike, 6. ASICS Not named in any answer: New Balance. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for rugby boot brands worldwide in September 2026? - In September 2026, ASICS lost share of searches among rugby boot brands worldwide, from 10.1% to 9.5%. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | Gilbert estimated searches | Gilbert Share of Search | Gilbert rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 8.8% | 4 | 6.6K | <0.01% | 7 | | Nov 2025 | 6.1M | 6.6% | 4 | 8.1K | <0.01% | 7 | | Dec 2025 | 6.1M | 7.7% | 4 | 6.6K | <0.01% | 7 | | Jan 2026 | 6.1M | 8.8% | 4 | 5.4K | <0.01% | 7 | | Feb 2026 | 5M | 7.9% | 4 | 6.6K | 0.01% | 7 | | Mar 2026 | 6.1M | 7.8% | 4 | 8.1K | 0.01% | 7 | | Apr 2026 | 6.1M | 9% | 4 | 5.4K | <0.01% | 7 | | May 2026 | 6.1M | 8.8% | 4 | 6.6K | <0.01% | 7 | | Jun 2026 | 6.1M | 9% | 4 | 5.4K | <0.01% | 7 | | Jul 2026 | 6.1M | 8.9% | 4 | 5.4K | <0.01% | 7 | | Aug 2026 | 7.5M | 10.1% | 4 | 5.4K | <0.01% | 7 | | Sep 2026 | 6.1M | 9.5% | 4 | 6.6K | 0.01% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and Gilbert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search term “asics”. - **Gilbert**: Measured on the search term “gilbert rugby”. - [ASICS profile](/demand/global-en/brands/asics) - [Gilbert profile](/demand/global-en/brands/gilbert) - [All rugby boot brands worldwide](/demand/global-en/categories/rugby-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASICS or Gilbert more popular in search? In September 2026, ASICS had more branded searches than Gilbert among rugby boot brands worldwide. ASICS had about 6.1 million branded searches, while Gilbert had 6,600. ASICS made up 9.5% of all rugby boot brand searches we track, and Gilbert accounted for 0.01%. ## Cite this page Brandwave. "ASICS vs Gilbert: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asics-vs-gilbert This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asics-vs-gilbert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.