--- title: "Asetek SimSports vs Trak Racer: Which is searched more?" description: "Is Asetek SimSports or Trak Racer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sim racing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asetek-simsports-vs-trak-racer" publisher: "Brandwave" --- # Asetek SimSports vs Trak Racer: Which is searched more? Is Asetek SimSports or Trak Racer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sim racing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asetek SimSports and Trak Racer - **Competitive set**: Sim racing brands - **Market**: Global - **Month measured**: Sep 2026 - **Asetek SimSports Share of Search**: 0.23% - **Trak Racer Share of Search**: 2.7% ## Is Asetek SimSports or Trak Racer more popular in search? - In September 2026, Trak Racer had more branded searches than Asetek SimSports among sim racing brands worldwide. Trak Racer had about 27,100 branded searches, while Asetek SimSports had 2,300. Trak Racer made up 2.7% of all sim racing brand searches we track, and Asetek SimSports accounted for 0.23%. - Trak Racer was ahead of Asetek SimSports in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Asetek SimSports’ share of searches among sim racing brands worldwide moved from 0.39% to 0.23%, and its estimated monthly branded searches moved from 5.5K to 2.3K. - Across the 12 months ending September 2026, Trak Racer’s share of searches among sim racing brands worldwide moved from 2.3% to 2.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top sim racing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Asetek SimSports nor Trak Racer showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moza | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Logitech | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fanatec | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Simagic | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Thrustmaster | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Simucube | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Playseat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Next Level Racing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Trak Racer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sim-Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Heusinkveld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Asetek SimSports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sim racing brands - Asked ChatGPT "What's the best sim racing wheel for beginners?": 1. Logitech, 2. Moza, 3. Thrustmaster - Asked ChatGPT "Which sim racing brand should I buy from?": 1. Moza, 2. Fanatec, 3. Simagic, 4. Logitech - Asked ChatGPT "What's the best direct drive wheel for sim racing?": 1. Logitech, 2. Moza, 3. Fanatec, 4. Simucube - Searched Google, AI Overview "sim racing wheel": 1. Moza, 2. Thrustmaster Not named in any answer: Playseat, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for sim racing brands worldwide in September 2026? - In September 2026, Trak Racer lost share of searches among sim racing brands worldwide, from 4% to 2.7%. - Estimated monthly branded searches for Asetek SimSports worldwide fell 58.2% over 12 measured months, from 5.5K to 2.3K in September 2026. ## Month by month | Month | Asetek SimSports estimated searches | Asetek SimSports Share of Search | Asetek SimSports rank | Trak Racer estimated searches | Trak Racer Share of Search | Trak Racer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.5K | 0.39% | 12 | 33.1K | 2.3% | 9 | | Nov 2025 | 6.8K | 0.36% | 12 | 49.5K | 2.6% | 9 | | Dec 2025 | 4.8K | 0.23% | 12 | 49.5K | 2.3% | 9 | | Jan 2026 | 4.8K | 0.28% | 12 | 40.5K | 2.4% | 9 | | Feb 2026 | 3.2K | 0.27% | 12 | 33.1K | 2.8% | 9 | | Mar 2026 | 3.5K | 0.3% | 12 | 33.1K | 2.8% | 9 | | Apr 2026 | 3.2K | 0.28% | 12 | 27.1K | 2.4% | 9 | | May 2026 | 4K | 0.27% | 12 | 33.1K | 2.2% | 9 | | Jun 2026 | 3.2K | 0.26% | 12 | 40.5K | 3.3% | 8 | | Jul 2026 | 2.9K | 0.29% | 12 | 33.1K | 3.3% | 8 | | Aug 2026 | 2.6K | 0.26% | 12 | 40.5K | 4% | 8 | | Sep 2026 | 2.3K | 0.23% | 12 | 27.1K | 2.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Asetek SimSports’ and Trak Racer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asetek SimSports**: Measured on the search terms “asetek invicta” and “asetek simsports”, summed into one figure. - **Trak Racer**: Measured on the search term “trak racer”. - [Asetek SimSports profile](/demand/global-en/brands/asetek-simsports) - [Trak Racer profile](/demand/global-en/brands/trak-racer) - [All sim racing brands worldwide](/demand/global-en/categories/sim-racing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Asetek SimSports or Trak Racer more popular in search? In September 2026, Trak Racer had more branded searches than Asetek SimSports among sim racing brands worldwide. Trak Racer had about 27,100 branded searches, while Asetek SimSports had 2,300. Trak Racer made up 2.7% of all sim racing brand searches we track, and Asetek SimSports accounted for 0.23%. ## Cite this page Brandwave. "Asetek SimSports vs Trak Racer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asetek-simsports-vs-trak-racer This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asetek-simsports-vs-trak-racer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.