--- title: "Asana vs Trello: Which is more popular by branded search?" description: "Which is more popular in search, Asana or Trello? Compare estimated monthly branded-search demand and Share of Search inside the Project management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asana-vs-trello" publisher: "Brandwave" --- # Asana vs Trello: Which is more popular by branded search? Which is more popular in search, Asana or Trello? Compare estimated monthly branded-search demand and Share of Search inside the Project management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asana and Trello - **Competitive set**: Project management tools - **Market**: Global - **Month measured**: Aug 2026 - **Asana Share of Search**: 18.4% - **Trello Share of Search**: 34.3% ## Which is more popular in search, Asana or Trello? - In August 2026, Trello had more branded searches than Asana among project management tools worldwide. Trello was estimated to have 2M branded searches compared to Asana’s 1.1M, and held a 34.3% Share of Search versus Asana’s 18.4%. - Trello was ahead of Asana in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide moved from 21.4% to 18.4%, and its estimated monthly branded searches moved from 1.7M to 1.1M. - Across the 11 months ending August 2026, Trello’s estimated Share of Search among project management tools worldwide moved from 37.2% to 34.3%, and its estimated monthly branded searches moved from 2.9M to 2M. ## How did search popularity change for project management tools worldwide in August 2026? - In August 2026, Trello gained estimated Share of Search among project management tools worldwide, from 33.8% to 34.3%. - In August 2026, Asana lost estimated Share of Search among project management tools worldwide, from 19.9% to 18.4%. ## Month by month | Month | Asana estimated searches | Asana Share of Search | Asana rank | Trello estimated searches | Trello Share of Search | Trello rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7M | 21.4% | 2 | 2.9M | 37.2% | 1 | | Nov 2025 | 1.1M | 16.5% | 3 | 2.9M | 42% | 1 | | Dec 2025 | 1.1M | 18.7% | 3 | 2.4M | 40.2% | 1 | | Jan 2026 | 1.4M | 20.5% | 3 | 2.4M | 36.1% | 1 | | Feb 2026 | 1.1M | 16.8% | 3 | 2.4M | 35.5% | 1 | | Mar 2026 | 1.3M | 17.7% | 3 | 2.9M | 38.4% | 1 | | Apr 2026 | 1.1M | 16.8% | 3 | 2.4M | 35.4% | 1 | | May 2026 | 1.2M | 17.9% | 3 | 2.5M | 37.7% | 1 | | Jun 2026 | 1.2M | 17.8% | 3 | 2.5M | 37.5% | 1 | | Jul 2026 | 1.2M | 19.9% | 3 | 2M | 33.8% | 1 | | Aug 2026 | 1.1M | 18.4% | 3 | 2M | 34.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Asana’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana app download”, “asana application”, “asana co”, “asana com”, “asana company”, “asana cost”, “asana crm”, “asana desktop app”, “asana download”, “asana for mac”, “asana free”, “asana price”, “asana pricing”, “asana project management”, “asana project management software”, “asana project management tool”, “asana software”, “asana task management”, “asana tasks”, “asana templates”, “asana work management”, “asana.com” and “what is asana”, summed into one figure. - **Trello**: Measured on the search terms “atlassian trello”, “Trello”, “trello app”, “trello atlassian”, “trello board”, “trello boards”, “trello com”, “trello cost”, “trello desktop”, “trello download”, “trello free”, “trello kanban”, “trello kanban board”, “trello power ups”, “trello pricing”, “trello project management”, “trello project management software”, “trello project management tool”, “trello software download”, “trello templates”, “trello.com”, “trelloboard”, “trellocom” and “what is trello”, summed into one figure. - [Asana profile](/demand/global-en/brands/asana) - [Trello profile](/demand/global-en/brands/trello) - [All project management tools worldwide](/demand/global-en/categories/project-management-tools): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Asana or Trello? In August 2026, Trello had more branded searches than Asana among project management tools worldwide. Trello was estimated to have 2M branded searches compared to Asana’s 1.1M, and held a 34.3% Share of Search versus Asana’s 18.4%. ## Cite this page Brandwave. "Asana vs Trello: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asana-vs-trello This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asana-vs-trello. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.