--- title: "Asana vs HubSpot: Which is searched more?" description: "Is Asana or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asana-vs-hubspot" publisher: "Brandwave" --- # Asana vs HubSpot: Which is searched more? Is Asana or HubSpot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Campaign management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asana and HubSpot - **Competitive set**: Campaign management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Asana Share of Search**: 24.9% - **HubSpot Share of Search**: 36.4% ## Is Asana or HubSpot more popular in search? - In September 2026, HubSpot had more branded searches than Asana among campaign management platforms worldwide. HubSpot had about 1.5 million branded searches, while Asana had 1 million. HubSpot made up 36.4% of all campaign management platform searches we track, and Asana accounted for 24.9%. - The lead changed hands 3 times in the 12 months ending September 2026: HubSpot took it in November 2025, Asana took it in December 2025, HubSpot took it in January 2026. - Across the 12 months ending September 2026, Asana’s share of searches among campaign management platforms worldwide moved from 30.7% to 24.9%, and its estimated monthly branded searches moved from 1.5M to 1M. - Across the 12 months ending September 2026, HubSpot’s share of searches among campaign management platforms worldwide moved from 30.4% to 36.4%, and its estimated monthly branded searches held steady at 1.5M. ## Top campaign management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. Asana was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HubSpot was listed before Asana in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ActiveCampaign | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mailchimp | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Asana | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Klaviyo | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Adobe Marketo Engage | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Customer.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pardot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about campaign management platforms - Asked ChatGPT "Which campaign management platform should I use?": 1. HubSpot, 2. ActiveCampaign, 3. Mailchimp, 4. Klaviyo, 5. Adobe Marketo Engage - Asked ChatGPT "What are the best campaign management platforms?": 1. HubSpot, 2. ActiveCampaign, 3. Adobe Marketo Engage, 4. Mailchimp, 5. Klaviyo, 6. Asana - Asked ChatGPT "What's the best campaign management platform for marketing teams?": 1. HubSpot, 2. Asana, 3. ActiveCampaign, 4. Adobe Marketo Engage - Searched Google, AI Overview "campaign management platforms": 1. HubSpot, 2. ActiveCampaign, 3. Asana, 4. Klaviyo - Searched Google, AI Overview "marketing campaign software": 1. ActiveCampaign, 2. HubSpot, 3. Mailchimp, 4. Klaviyo Not named in any answer: Customer.io and Pardot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for campaign management platforms worldwide in September 2026? - In September 2026, Mailchimp overtook Asana to rank 2nd among campaign management platforms worldwide, with 29.4% of the searches. - In September 2026, HubSpot gained share of searches among campaign management platforms worldwide, from 33.8% to 36.4%. - In September 2026, Asana lost share of searches among campaign management platforms worldwide, from 28.1% to 24.9%. ## Month by month | Month | Asana estimated searches | Asana Share of Search | Asana rank | HubSpot estimated searches | HubSpot Share of Search | HubSpot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 30.7% | 1 | 1.5M | 30.4% | 2 | | Nov 2025 | 1M | 24.7% | 3 | 1.2M | 29.5% | 2 | | Dec 2025 | 1M | 28.4% | 2 | 1M | 28.2% | 3 | | Jan 2026 | 1.3M | 26.7% | 3 | 1.5M | 32.4% | 1 | | Feb 2026 | 1M | 26.4% | 3 | 1.2M | 31.6% | 1 | | Mar 2026 | 1.3M | 26.7% | 3 | 1.5M | 32.4% | 1 | | Apr 2026 | 1M | 24.7% | 3 | 1.5M | 36.3% | 1 | | May 2026 | 1M | 26.4% | 3 | 1.2M | 31.8% | 1 | | Jun 2026 | 1M | 24.6% | 3 | 1.5M | 36.4% | 1 | | Jul 2026 | 1M | 28.1% | 2 | 1.2M | 33.8% | 1 | | Aug 2026 | 1M | 28.1% | 2 | 1.2M | 33.8% | 1 | | Sep 2026 | 1M | 24.9% | 3 | 1.5M | 36.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Asana’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana application”, “asana co”, “asana company”, “asana crm”, “asana desktop app”, “asana software” and “asana templates”, summed into one figure. - **HubSpot**: Measured on the search terms “crm hub spot”, “crm software hubspot”, “crm system hubspot”, “crm systems hubspot”, “hubspot”, “hubspot app”, “hubspot breeze”, “hubspot cms”, “hubspot commerce hub”, “hubspot content hub”, “hubspot crm system”, “hubspot customer relationship management”, “hubspot forms”, “hubspot landing pages”, “hubspot marketing crm”, “hubspot operations hub”, “hubspot sales”, “hubspot sales hub”, “hubspot sales software”, “hubspot service hub” and “sales crm hubspot”, summed into one figure. - [Asana profile](/demand/global-en/brands/asana) - [HubSpot profile](/demand/global-en/brands/hubspot) - [All campaign management platforms worldwide](/demand/global-en/categories/campaign-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Asana or HubSpot more popular in search? In September 2026, HubSpot had more branded searches than Asana among campaign management platforms worldwide. HubSpot had about 1.5 million branded searches, while Asana had 1 million. HubSpot made up 36.4% of all campaign management platform searches we track, and Asana accounted for 24.9%. ## Cite this page Brandwave. "Asana vs HubSpot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asana-vs-hubspot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asana-vs-hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.