--- title: "Asana vs ClickUp: Which is more popular by branded search?" description: "Which is more popular in search, Asana or ClickUp? Compare estimated monthly branded-search demand and Share of Search inside the Project management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asana-vs-clickup" publisher: "Brandwave" --- # Asana vs ClickUp: Which is more popular by branded search? Which is more popular in search, Asana or ClickUp? Compare estimated monthly branded-search demand and Share of Search inside the Project management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asana and ClickUp - **Competitive set**: Project management tools - **Market**: Global - **Month measured**: Aug 2026 - **Asana Share of Search**: 18.4% - **ClickUp Share of Search**: 26.2% ## Which is more popular in search, Asana or ClickUp? - In August 2026, ClickUp had more branded searches than Asana among project management tools worldwide. ClickUp was estimated to have 1.6M branded searches compared to Asana’s 1.1M, and held a 26.2% Share of Search versus Asana’s 18.4%. - The lead changed hands once in the 11 months ending August 2026: ClickUp took it in November 2025. - Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide moved from 21.4% to 18.4%, and its estimated monthly branded searches moved from 1.7M to 1.1M. - Across the 11 months ending August 2026, ClickUp’s estimated Share of Search among project management tools worldwide moved from 20.5% to 26.2%, and its estimated monthly branded searches held steady at 1.6M. ## How did search popularity change for project management tools worldwide in August 2026? - In August 2026, Asana lost estimated Share of Search among project management tools worldwide, from 19.9% to 18.4%. ## Month by month | Month | Asana estimated searches | Asana Share of Search | Asana rank | ClickUp estimated searches | ClickUp Share of Search | ClickUp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7M | 21.4% | 2 | 1.6M | 20.5% | 3 | | Nov 2025 | 1.1M | 16.5% | 3 | 1.6M | 22.9% | 2 | | Dec 2025 | 1.1M | 18.7% | 3 | 1.3M | 21.6% | 2 | | Jan 2026 | 1.4M | 20.5% | 3 | 1.6M | 24.1% | 2 | | Feb 2026 | 1.1M | 16.8% | 3 | 1.9M | 28.6% | 2 | | Mar 2026 | 1.3M | 17.7% | 3 | 1.9M | 25.4% | 2 | | Apr 2026 | 1.1M | 16.8% | 3 | 1.9M | 28.2% | 2 | | May 2026 | 1.2M | 17.9% | 3 | 1.6M | 24.3% | 2 | | Jun 2026 | 1.2M | 17.8% | 3 | 1.6M | 24% | 2 | | Jul 2026 | 1.2M | 19.9% | 3 | 1.6M | 26.4% | 2 | | Aug 2026 | 1.1M | 18.4% | 3 | 1.6M | 26.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Asana’s and ClickUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana app download”, “asana application”, “asana co”, “asana com”, “asana company”, “asana cost”, “asana crm”, “asana desktop app”, “asana download”, “asana for mac”, “asana free”, “asana price”, “asana pricing”, “asana project management”, “asana project management software”, “asana project management tool”, “asana software”, “asana task management”, “asana tasks”, “asana templates”, “asana work management”, “asana.com” and “what is asana”, summed into one figure. - **ClickUp**: Measured on the search terms “click up”, “ClickUp”, “clickup ai”, “clickup app”, “clickup brain”, “clickup chat”, “clickup com”, “clickup crm”, “clickup desktop app”, “clickup docs”, “clickup download”, “clickup free”, “clickup price”, “clickup pricing”, “clickup project management”, “clickup project management software”, “clickup project management tool”, “clickup templates”, “clickup.com”, “clickupapp” and “what is clickup”, summed into one figure. - [Asana profile](/demand/global-en/brands/asana) - [ClickUp profile](/demand/global-en/brands/clickup) - [All project management tools worldwide](/demand/global-en/categories/project-management-tools): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Asana or ClickUp? In August 2026, ClickUp had more branded searches than Asana among project management tools worldwide. ClickUp was estimated to have 1.6M branded searches compared to Asana’s 1.1M, and held a 26.2% Share of Search versus Asana’s 18.4%. ## Cite this page Brandwave. "Asana vs ClickUp: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asana-vs-clickup This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asana-vs-clickup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.