--- title: "Asana vs Basecamp: Which is more popular by branded search?" description: "Which is more popular in search, Asana or Basecamp? Compare estimated monthly branded-search demand and Share of Search inside the Project management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asana-vs-basecamp" publisher: "Brandwave" --- # Asana vs Basecamp: Which is more popular by branded search? Which is more popular in search, Asana or Basecamp? Compare estimated monthly branded-search demand and Share of Search inside the Project management tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asana and Basecamp - **Competitive set**: Project management tools - **Market**: Global - **Month measured**: Aug 2026 - **Asana Share of Search**: 18.4% - **Basecamp Share of Search**: 6.4% ## Which is more popular in search, Asana or Basecamp? - In August 2026, Asana had more branded searches than Basecamp among project management tools worldwide. Asana was estimated to have 1.1M branded searches compared to Basecamp’s 379K, and held an 18.4% Share of Search versus Basecamp’s 6.4%. - Asana was ahead of Basecamp in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide moved from 21.4% to 18.4%, and its estimated monthly branded searches moved from 1.7M to 1.1M. - Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management tools worldwide moved from 4.9% to 6.4%, and its estimated monthly branded searches held steady at 379K. ## How did search popularity change for project management tools worldwide in August 2026? - In August 2026, Basecamp gained estimated Share of Search among project management tools worldwide, from 5.2% to 6.4%. - In August 2026, Asana lost estimated Share of Search among project management tools worldwide, from 19.9% to 18.4%. ## Month by month | Month | Asana estimated searches | Asana Share of Search | Asana rank | Basecamp estimated searches | Basecamp Share of Search | Basecamp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7M | 21.4% | 2 | 379K | 4.9% | 5 | | Nov 2025 | 1.1M | 16.5% | 3 | 311K | 4.5% | 6 | | Dec 2025 | 1.1M | 18.7% | 3 | 308K | 5.2% | 5 | | Jan 2026 | 1.4M | 20.5% | 3 | 311K | 4.7% | 5 | | Feb 2026 | 1.1M | 16.8% | 3 | 311K | 4.6% | 5 | | Mar 2026 | 1.3M | 17.7% | 3 | 312K | 4.1% | 6 | | Apr 2026 | 1.1M | 16.8% | 3 | 311K | 4.6% | 6 | | May 2026 | 1.2M | 17.9% | 3 | 314K | 4.8% | 6 | | Jun 2026 | 1.2M | 17.8% | 3 | 379K | 5.8% | 5 | | Jul 2026 | 1.2M | 19.9% | 3 | 312K | 5.2% | 5 | | Aug 2026 | 1.1M | 18.4% | 3 | 379K | 6.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Asana’s and Basecamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana app download”, “asana application”, “asana co”, “asana com”, “asana company”, “asana cost”, “asana crm”, “asana desktop app”, “asana download”, “asana for mac”, “asana free”, “asana price”, “asana pricing”, “asana project management”, “asana project management software”, “asana project management tool”, “asana software”, “asana task management”, “asana tasks”, “asana templates”, “asana work management”, “asana.com” and “what is asana”, summed into one figure. - **Basecamp**: Measured on the search terms “37signals basecamp”, “Basecamp”, “basecamp 3”, “basecamp 37 signals”, “basecamp 37signals”, “basecamp 4”, “basecamp app”, “basecamp com”, “basecamp hq”, “basecamp pricing”, “basecamp project management”, “basecamp project management software”, “basecamp software”, “basecamp tool” and “basecamp.com”, summed into one figure. - [Asana profile](/demand/global-en/brands/asana) - [Basecamp profile](/demand/global-en/brands/basecamp) - [All project management tools worldwide](/demand/global-en/categories/project-management-tools): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Asana or Basecamp? In August 2026, Asana had more branded searches than Basecamp among project management tools worldwide. Asana was estimated to have 1.1M branded searches compared to Basecamp’s 379K, and held an 18.4% Share of Search versus Basecamp’s 6.4%. ## Cite this page Brandwave. "Asana vs Basecamp: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/asana-vs-basecamp This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asana-vs-basecamp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.