--- title: "Asahi vs Guinness: Which is searched more?" description: "Is Asahi or Guinness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/asahi-beer-vs-guinness" publisher: "Brandwave" --- # Asahi vs Guinness: Which is searched more? Is Asahi or Guinness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Beer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Asahi and Guinness - **Competitive set**: Beer brands - **Market**: Global - **Month measured**: Sep 2026 - **Asahi Share of Search**: 5.8% - **Guinness Share of Search**: 7.1% ## Is Asahi or Guinness more popular in search? - In September 2026, Guinness had more branded searches than Asahi among beer brands worldwide. Guinness had about 135,000 branded searches, while Asahi had 110,000. Guinness made up 7.1% of all beer brand searches we track, and Asahi accounted for 5.8%. - Guinness was ahead of Asahi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Asahi’s share of searches among beer brands worldwide moved from 5.9% to 5.8%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Guinness’ share of searches among beer brands worldwide moved from 10.7% to 7.1%, and its estimated monthly branded searches moved from 246K to 135K. ## Top beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Guinness was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Asahi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Guinness was listed before Asahi in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modelo Especial | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Corona | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Heineken | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Guinness | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Budweiser | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Asahi | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Tui | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beer brands - Asked ChatGPT "Which beer brand should I buy?": 1. Modelo Especial - Asked ChatGPT "What are the best beer brands?": 1. Modelo Especial, 2. Corona, 3. Guinness, 4. Heineken - Asked ChatGPT "What's the best beer brand for everyday drinking?": 1. Modelo Especial, 2. Guinness - Searched Google, AI Overview "beer brands": 1. Corona, 2. Heineken, 3. Budweiser, 4. Modelo Especial, 5. Asahi, 6. Guinness - Searched Google, AI Overview "popular beer brands": 1. Corona, 2. Heineken, 3. Budweiser, 4. Modelo Especial, 5. Guinness, 6. Asahi Not named in any answer: Tui. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for beer brands worldwide in September 2026? - In September 2026, Asahi gained share of searches among beer brands worldwide, from 5.2% to 5.8%. - In September 2026, Guinness lost share of searches among beer brands worldwide, from 7.8% to 7.1%. ## Month by month | Month | Asahi estimated searches | Asahi Share of Search | Asahi rank | Guinness estimated searches | Guinness Share of Search | Guinness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 5.9% | 5 | 246K | 10.7% | 4 | | Nov 2025 | 110K | 5.5% | 5 | 165K | 8.3% | 4 | | Dec 2025 | 110K | 4.7% | 5 | 165K | 7.1% | 4 | | Jan 2026 | 90.5K | 4.7% | 5 | 135K | 7% | 4 | | Feb 2026 | 90.5K | 4.8% | 5 | 135K | 7.1% | 4 | | Mar 2026 | 90.5K | 4.3% | 5 | 246K | 11.8% | 4 | | Apr 2026 | 90.5K | 4.5% | 5 | 165K | 8.2% | 4 | | May 2026 | 110K | 4.6% | 5 | 165K | 6.9% | 4 | | Jun 2026 | 135K | 6.1% | 4 | 135K | 6.1% | 5 | | Jul 2026 | 90.5K | 4.4% | 5 | 135K | 6.5% | 4 | | Aug 2026 | 110K | 5.2% | 5 | 165K | 7.8% | 4 | | Sep 2026 | 110K | 5.8% | 5 | 135K | 7.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Asahi’s and Guinness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Asahi**: Measured on the search term “asahi beer”. - **Guinness**: Measured on the search term “guinness beer”. - [Asahi profile](/demand/global-en/brands/asahi-beer) - [Guinness profile](/demand/global-en/brands/guinness) - [All beer brands worldwide](/demand/global-en/categories/beer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Asahi or Guinness more popular in search? In September 2026, Guinness had more branded searches than Asahi among beer brands worldwide. Guinness had about 135,000 branded searches, while Asahi had 110,000. Guinness made up 7.1% of all beer brand searches we track, and Asahi accounted for 5.8%. ## Cite this page Brandwave. "Asahi vs Guinness: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/asahi-beer-vs-guinness This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/asahi-beer-vs-guinness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.