--- title: "Aruba vs TP-Link: Which is searched more?" description: "Is Aruba or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aruba-vs-tp-link" publisher: "Brandwave" --- # Aruba vs TP-Link: Which is searched more? Is Aruba or TP-Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aruba and TP-Link - **Competitive set**: Network switch brands - **Market**: Global - **Month measured**: Sep 2026 - **Aruba Share of Search**: 11.6% - **TP-Link Share of Search**: 22.7% ## Is Aruba or TP-Link more popular in search? - In September 2026, TP-Link had more branded searches than Aruba among network switch brands worldwide. TP-Link had about 29,700 branded searches, while Aruba had 15,200. TP-Link made up 22.7% of all network switch brand searches we track, and Aruba accounted for 11.6%. - TP-Link was ahead of Aruba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aruba’s share of searches among network switch brands worldwide moved from 12.1% to 11.6%, and its estimated monthly branded searches moved from 18.7K to 15.2K. - Across the 12 months ending September 2026, TP-Link’s share of searches among network switch brands worldwide moved from 23% to 22.7%, and its estimated monthly branded searches moved from 35.6K to 29.7K. ## Top network switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link appeared in all five answers. Aruba was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TP-Link was listed before Aruba in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Ubiquiti | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Aruba | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cisco | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Juniper Networks | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Arista Networks | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | D-Link | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zyxel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about network switch brands - Asked ChatGPT "Which network switch brand should I buy?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Aruba, 5. Cisco - Asked ChatGPT "What are the best network switch brands?": 1. Ubiquiti, 2. Aruba, 3. Cisco, 4. TP-Link, 5. Juniper Networks, 6. NETGEAR, 7. Arista Networks - Asked ChatGPT "What's the best network switch brand for a home network?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti - Searched Google, AI Overview "network switch brands": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Aruba, 5. Cisco, 6. Arista Networks, 7. Juniper Networks - Searched Google, AI Overview "best network switch": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti Not named in any answer: D-Link and Zyxel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for network switch brands worldwide in September 2026? - In September 2026, Aruba gained share of searches among network switch brands worldwide, from 9.8% to 11.6%. - In September 2026, TP-Link lost share of searches among network switch brands worldwide, from 23.3% to 22.7%. ## Month by month | Month | Aruba estimated searches | Aruba Share of Search | Aruba rank | TP-Link estimated searches | TP-Link Share of Search | TP-Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.7K | 12.1% | 5 | 35.6K | 23% | 1 | | Nov 2025 | 18.7K | 11.9% | 5 | 35.9K | 22.9% | 1 | | Dec 2025 | 15.3K | 10.8% | 5 | 34.6K | 24.4% | 1 | | Jan 2026 | 18.6K | 12.3% | 5 | 35.9K | 23.7% | 1 | | Feb 2026 | 18.7K | 12.3% | 5 | 31.5K | 20.7% | 2 | | Mar 2026 | 18.7K | 11.8% | 5 | 33.5K | 21.1% | 2 | | Apr 2026 | 15.3K | 10.3% | 5 | 30.2K | 20.3% | 1 | | May 2026 | 15.3K | 10.9% | 5 | 31.5K | 22.5% | 1 | | Jun 2026 | 15.2K | 11.4% | 5 | 31.4K | 23.5% | 1 | | Jul 2026 | 15.2K | 11.2% | 5 | 30.7K | 22.6% | 1 | | Aug 2026 | 12.5K | 9.8% | 5 | 29.7K | 23.3% | 1 | | Sep 2026 | 15.2K | 11.6% | 5 | 29.7K | 22.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Aruba’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aruba**: Measured on the search terms “aruba poe switch” and “aruba switch”, summed into one figure. - **TP-Link**: Measured on the search terms “tp link managed switch”, “tp link network switch”, “tp link poe switch” and “tp link switch”, summed into one figure. - [Aruba profile](/demand/global-en/brands/aruba) - [TP-Link profile](/demand/global-en/brands/tp-link) - [All network switch brands worldwide](/demand/global-en/categories/network-switch-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aruba or TP-Link more popular in search? In September 2026, TP-Link had more branded searches than Aruba among network switch brands worldwide. TP-Link had about 29,700 branded searches, while Aruba had 15,200. TP-Link made up 22.7% of all network switch brand searches we track, and Aruba accounted for 11.6%. ## Cite this page Brandwave. "Aruba vs TP-Link: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aruba-vs-tp-link This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aruba-vs-tp-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.