--- title: "Aruba vs TP-Link Omada: Which is searched more?" description: "Is Aruba or TP-Link Omada more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Poe switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aruba-vs-tp-link-omada" publisher: "Brandwave" --- # Aruba vs TP-Link Omada: Which is searched more? Is Aruba or TP-Link Omada more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Poe switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aruba and TP-Link Omada - **Competitive set**: Poe switch brands - **Market**: Global - **Month measured**: Sep 2026 - **Aruba Share of Search**: 1.4% - **TP-Link Omada Share of Search**: 3.7% ## Is Aruba or TP-Link Omada more popular in search? - In September 2026, TP-Link Omada had more branded searches than Aruba among poe switch brands worldwide. TP-Link Omada had about 49,500 branded searches, while Aruba had 18,100. TP-Link Omada made up 3.7% of all poe switch brand searches we track, and Aruba accounted for 1.4%. - TP-Link Omada was ahead of Aruba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aruba’s share of searches among poe switch brands worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, TP-Link Omada’s share of searches among poe switch brands worldwide moved from 4% to 3.7%, and its estimated monthly branded searches held steady at 49.5K. ## Top poe switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TP-Link Omada was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Aruba was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TP-Link Omada was listed before Aruba in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ubiquiti | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TP-Link Omada | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cisco | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NETGEAR | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Aruba | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about poe switch brands - Asked ChatGPT "Which PoE switch brand should I buy?": 1. TP-Link Omada, 2. Ubiquiti, 3. NETGEAR, 4. Cisco - Asked ChatGPT "What are the best PoE switch brands?": 1. Ubiquiti, 2. Cisco, 3. Aruba, 4. TP-Link Omada, 5. NETGEAR - Asked ChatGPT "What's the best PoE switch brand for a small office network?": 1. TP-Link Omada, 2. Ubiquiti, 3. Aruba, 4. Cisco - Searched Google, AI Overview "poe network switch": 1. NETGEAR - Searched Google, AI Overview "managed poe switch": 1. Ubiquiti, 2. NETGEAR, 3. Cisco Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for poe switch brands worldwide in September 2026? - Estimated monthly branded searches for Aruba worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Aruba estimated searches | Aruba Share of Search | Aruba rank | TP-Link Omada estimated searches | TP-Link Omada Share of Search | TP-Link Omada rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.8% | 5 | 49.5K | 4% | 4 | | Nov 2025 | 18.1K | 1.5% | 5 | 49.5K | 4% | 4 | | Dec 2025 | 18.1K | 1.6% | 5 | 40.5K | 3.5% | 4 | | Jan 2026 | 22.2K | 1.8% | 5 | 49.5K | 4% | 4 | | Feb 2026 | 18.1K | 1.5% | 5 | 40.5K | 3.4% | 4 | | Mar 2026 | 18.1K | 1.4% | 5 | 49.5K | 3.7% | 4 | | Apr 2026 | 18.1K | 1.5% | 5 | 49.5K | 4.1% | 4 | | May 2026 | 18.1K | 1.5% | 5 | 49.5K | 4.1% | 4 | | Jun 2026 | 14.8K | 1.2% | 5 | 49.5K | 4.1% | 4 | | Jul 2026 | 14.8K | 1.2% | 5 | 49.5K | 4.1% | 4 | | Aug 2026 | 14.8K | 1.1% | 5 | 49.5K | 3.7% | 4 | | Sep 2026 | 18.1K | 1.4% | 5 | 49.5K | 3.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Aruba’s and TP-Link Omada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aruba**: Measured on the search term “aruba networks”. - **TP-Link Omada**: Measured on the search term “tp link omada”. - [Aruba profile](/demand/global-en/brands/aruba) - [TP-Link Omada profile](/demand/global-en/brands/tp-link-omada) - [All poe switch brands worldwide](/demand/global-en/categories/poe-switch-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aruba or TP-Link Omada more popular in search? In September 2026, TP-Link Omada had more branded searches than Aruba among poe switch brands worldwide. TP-Link Omada had about 49,500 branded searches, while Aruba had 18,100. TP-Link Omada made up 3.7% of all poe switch brand searches we track, and Aruba accounted for 1.4%. ## Cite this page Brandwave. "Aruba vs TP-Link Omada: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aruba-vs-tp-link-omada This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aruba-vs-tp-link-omada. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.