--- title: "Aruba vs Cisco: Which is searched more?" description: "Is Aruba or Cisco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Poe switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/aruba-vs-cisco-certification" publisher: "Brandwave" --- # Aruba vs Cisco: Which is searched more? Is Aruba or Cisco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Poe switch brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aruba and Cisco - **Competitive set**: Poe switch brands - **Market**: Global - **Month measured**: Sep 2026 - **Aruba Share of Search**: 1.4% - **Cisco Share of Search**: 50.8% ## Is Aruba or Cisco more popular in search? - In September 2026, Cisco had more branded searches than Aruba among poe switch brands worldwide. Cisco had about 673,000 branded searches, while Aruba had 18,100. Cisco made up 50.8% of all poe switch brand searches we track, and Aruba accounted for 1.4%. - Cisco was ahead of Aruba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aruba’s share of searches among poe switch brands worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Cisco’s share of searches among poe switch brands worldwide moved from 36.4% to 50.8%, and its estimated monthly branded searches moved from 450K to 673K. ## Top poe switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cisco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aruba was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cisco was listed before Aruba in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ubiquiti | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TP-Link Omada | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Cisco | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NETGEAR | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Aruba | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about poe switch brands - Asked ChatGPT "Which PoE switch brand should I buy?": 1. TP-Link Omada, 2. Ubiquiti, 3. NETGEAR, 4. Cisco - Asked ChatGPT "What are the best PoE switch brands?": 1. Ubiquiti, 2. Cisco, 3. Aruba, 4. TP-Link Omada, 5. NETGEAR - Asked ChatGPT "What's the best PoE switch brand for a small office network?": 1. TP-Link Omada, 2. Ubiquiti, 3. Aruba, 4. Cisco - Searched Google, AI Overview "poe network switch": 1. NETGEAR - Searched Google, AI Overview "managed poe switch": 1. Ubiquiti, 2. NETGEAR, 3. Cisco Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for poe switch brands worldwide in September 2026? - Estimated monthly branded searches for Cisco worldwide rose 49.6% over 12 measured months, from 450K to 673K in September 2026. - Estimated monthly branded searches for Aruba worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Aruba estimated searches | Aruba Share of Search | Aruba rank | Cisco estimated searches | Cisco Share of Search | Cisco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.8% | 5 | 450K | 36.4% | 2 | | Nov 2025 | 18.1K | 1.5% | 5 | 450K | 36.5% | 2 | | Dec 2025 | 18.1K | 1.6% | 5 | 368K | 32.2% | 2 | | Jan 2026 | 22.2K | 1.8% | 5 | 450K | 36.4% | 2 | | Feb 2026 | 18.1K | 1.5% | 5 | 550K | 46.1% | 1 | | Mar 2026 | 18.1K | 1.4% | 5 | 550K | 41.3% | 1 | | Apr 2026 | 18.1K | 1.5% | 5 | 550K | 45.7% | 1 | | May 2026 | 18.1K | 1.5% | 5 | 550K | 45.7% | 1 | | Jun 2026 | 14.8K | 1.2% | 5 | 550K | 45.9% | 1 | | Jul 2026 | 14.8K | 1.2% | 5 | 550K | 45.9% | 1 | | Aug 2026 | 14.8K | 1.1% | 5 | 673K | 50.9% | 1 | | Sep 2026 | 18.1K | 1.4% | 5 | 673K | 50.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Aruba’s and Cisco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aruba**: Measured on the search term “aruba networks”. - **Cisco**: Measured on the search term “ccna”. - [Aruba profile](/demand/global-en/brands/aruba) - [Cisco profile](/demand/global-en/brands/cisco-certification) - [All poe switch brands worldwide](/demand/global-en/categories/poe-switch-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aruba or Cisco more popular in search? In September 2026, Cisco had more branded searches than Aruba among poe switch brands worldwide. Cisco had about 673,000 branded searches, while Aruba had 18,100. Cisco made up 50.8% of all poe switch brand searches we track, and Aruba accounted for 1.4%. ## Cite this page Brandwave. "Aruba vs Cisco: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/aruba-vs-cisco-certification This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/aruba-vs-cisco-certification. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.